| Social media content and product co-creation: an emerging paradigm AK Rathore, PV Ilavarasan, YK Dwivedi Journal of Enterprise Information Management 29 (1), 7-18, 2016 | 289 | 2016 |
| Social media analytics: Literature review and directions for future research AK Rathore, AK Kar, PV Ilavarasan Decision Analysis 14 (4), 229-249, 2017 | 149 | 2017 |
| Pre-and post-launch emotions in new product development: Insights from twitter analytics of three products AK Rathore, PV Ilavarasan International Journal of Information Management 50, 111-127, 2020 | 93 | 2020 |
| Social media usage for tourism: A case of Rajasthan tourism AK Rathore, UC Joshi, PV Ilavarasan Procedia computer science 122, 751-758, 2017 | 63 | 2017 |
| Social media and business practices AK Rathore, PV Ilavarasan Advanced Methodologies and Technologies in Media and Communications, 522-538, 2019 | 16 | 2019 |
| Do policymakers use social media for policy design? A Twitter analytics approach AK Rathore, D Maurya, AK Srivastava Australasian Journal of Information Systems 25, 2021 | 15 | 2021 |
| Social media data inputs in product design: Case of a smartphone AK Rathore, S Das, PV Ilavarasan Global Journal of Flexible Systems Management 19, 255-272, 2018 | 12 | 2018 |
| Social customer relationship management as predictor of customer relationship performance: an empirical study of b2b and b2c companies AK Rathore, S Shioramwar, P Vigneswara Ilavarasan Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference …, 2016 | 10 | 2016 |
| Social media analytics for new product development: case of a pizza AK Rathore, PV Ilavarasan 2017 International Conference on Advances in Mechanical, Industrial …, 2017 | 8 | 2017 |
| Mobile adoption in collaborating supply chains: A study of Indian auto SMEs AK Rathore, PV Ilavarasan Proceedings of the 2014 International Conference on Information and …, 2014 | 8 | 2014 |
| Social media use in Indian businesses: inputs for appropriateness V Ilavarasan, A Rathore ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015 …, 2015 | 5 | 2015 |
| Pro-Business or Common Citizen?: An Analysis of an Indian Woman CEO's Tweets AK Rathore, N Tuli, PV Ilavarasan International Journal of Virtual Communities and Social Networking (IJVCSN …, 2016 | 3 | 2016 |
| Adaptability of Governance Arrangements in Response to COVID-19: Effectiveness of Hierarchy Market or Collaborative? D Maurya, AK Rathore Public Performance & Management Review 46 (6), 1318-1353, 2023 | 1 | 2023 |
| Manifestation of customer value co-creation behaviour in the automobile industry: a perspective from Twitter analytics N Sachdeva, AK Rathore, N Sondhi, U Bamel Electronic Commerce Research, 1-38, 2023 | 1 | 2023 |
| Tweeting About Business and Society: A Case Study of an Indian Woman CEO AK Rathore, N Tuli, PV Ilavarasan Modern Perspectives on Virtual Communications and Social Networking, 196-212, 2019 | | 2019 |
| User-generated content as customer co-creation in new product development: insights from social media analysis AK Rathore | | 2018 |
| Incorporating risk and opportunities in evaluation of green supplier: An ANP based approach AK Rathore, R Narain 2017 International Conference on Advances in Mechanical, Industrial …, 2017 | | 2017 |
