| An expanded model of marketing performance AP Gama Marketing intelligence & planning 29 (7), 643-661, 2011 | 108 | 2011 |
| Análisis de la performance en las empresas: una perspectiva integrada AP de Gama, MPM Ruíz Editorial UOC, 2014 | 49 | 2014 |
| O estudo de caso como metodologia de investigação em marketing e gestão AP Gama Portuguese Journal of Marketing / Revista Portuguesa de Marketing 2 (25), 71-83, 2009 | 46 | 2009 |
| O estudo de caso como metodologia de investigação em marketing e gestão = The case study as a research method in marketing and management AP Gama Revista Portuguesa de Marketing 13 (25), 71, 2009 | 46* | 2009 |
| Marketing audits: the forgotten side of management & quest AP Gama Journal of Targeting, Measurement and Analysis for Marketing 20 (3), 212-222, 2012 | 39* | 2012 |
| A renewed approach to services marketing effectiveness AP Gama Measuring Business Excellence 15 (2), 3-17, 2011 | 37 | 2011 |
| An expanded model of marketing performance A Pimenta da Gama Marketing Intelligence & Planning 29 (7), 643-661, 2011 | 23 | 2011 |
| Performance empresarial: conceito, abordagens e métodos de avaliação AP Gama Porto editora, 2012 | 21 | 2012 |
| A Balanced Scorecard for Marketing AP Gama International Journal of Business Performance Management 18 (4), 476-494, 2017 | 15 | 2017 |
| Um" mapa estratégico" para o marketing A Pimenta da Gama, J Casaca Innovar 30 (77), 77-92, 2020 | 8 | 2020 |
| Auditorias de marketing AP Gama Edições IADE, 2011 | 7 | 2011 |
| Marketing performance: aligning people, processes, and results A Pimenta da Gama Journal of Business Strategy 44 (2), 96-104, 2023 | 6 | 2023 |
| How good is the marketing method? Measuring the process and the outcomes A Pimenta da Gama Journal of Business Strategy 41 (6), 57-67, 2020 | 6 | 2020 |
| Marketing in the era of big data JA Casaca, AP Gama 1st Human and social sciences at the common conference, 36-39, 2013 | 4 | 2013 |
| The balanced scorecard approach in evaluating the marketing function APD Gama, JA Casaca International Journal of Business Excellence 19 (2), 267-284, 2019 | 3 | 2019 |
| Marketing in the era of big data AP Gama HASSACC-Human And Social Sciences at the Common Conference, 2013 | 2* | 2013 |
| The measurement of marketing success AP Gama, JA Casaca Proceedings book: Human and social sciences at the common conference …, 2013 | 2* | 2013 |
| A Framework for Measuring and Managing Marketing Performance AP da Gama | 1 | |
| Measuring marketing performance: a better model A Pimenta da Gama Journal of Business Strategy 45 (4), 230-238, 2024 | | 2024 |
| Marketing performance measurement: A model of organisational and behavioural factors AP Da Gama Applied Marketing Analytics 8 (3), 230-238, 2023 | | 2023 |
