| The emergence and development of place marketing's confused identity H Skinner Journal of marketing management 24 (9-10), 915-928, 2008 | 336 | 2008 |
| Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching H Skinner, D Sarpong, GRT White Journal of tourism futures 4 (1), 93-104, 2018 | 255 | 2018 |
| Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England N Ntounis, C Parker, H Skinner, C Steadman, G Warnaby Current Issues in Tourism 25 (1), 46-59, 2022 | 234 | 2022 |
| The importance of destination image analysis to UK rural tourism N Greaves, H Skinner Marketing Intelligence & Planning 28 (4), 486-507, 2010 | 204 | 2010 |
| Unravelling the complex relationship between nationhood, national and cultural identity, and place branding H Skinner, K Kubacki Place branding and Public diplomacy 3, 305-316, 2007 | 134 | 2007 |
| Wish you were here? Some problems associated with integrating marketing communications when promoting place brands H Skinner Place Branding 1, 299-315, 2005 | 92 | 2005 |
| Territorial brand management: Beer, authenticity, and sense of place TC Melewar, H Skinner Journal of Business Research 116, 680-689, 2020 | 90 | 2020 |
| In search of the genius LOCI: The essence of a place brand H Skinner The Marketing Review 11 (3), 281-292, 2011 | 75 | 2011 |
| Branding on ambiguity? Place branding without a national identity: Marketing Northern Ireland as a post-conflict society in the USA M Gould, H Skinner Place Branding and Public Diplomacy 3, 100-113, 2007 | 67 | 2007 |
| Nightclubs and bars: what do customers really want? H Skinner, G Moss, S Parfitt International Journal of Contemporary Hospitality Management 17 (2), 114-124, 2005 | 66 | 2005 |
| Poland: Exploring the relationship between national brand and national culture K Kubacki, H Skinner Journal of Brand management 13, 284-299, 2006 | 63 | 2006 |
| Perceptions of localness and authenticity regarding restaurant choice in tourism settings H Skinner, E Chatzopoulou, M Gorton Journal of Travel & Tourism Marketing 37 (2), 155-168, 2020 | 54 | 2020 |
| Comparing nightclub customers’ preferences in existing and emerging markets K Kubacki, H Skinner, S Parfitt, G Moss International Journal of Hospitality Management 26 (4), 957-973, 2007 | 51 | 2007 |
| Tries and conversions: are sports sponsors pursuing the right objectives? T Hartland, H Skinner, A Griffiths International Journal of Sports Marketing and Sponsorship 6 (3), 20-29, 2005 | 51 | 2005 |
| Who really creates the place brand? Considering the role of user generated content in creating and communicating a place identity HM Skinner Communication and Society 31 (4), 9-24, 2018 | 50 | 2018 |
| Speaking the same language: The relevance of neuro‐linguistic programming to effective marketing communications H Skinner, P Stephens Journal of Marketing Communications 9 (3), 177-192, 2003 | 49 | 2003 |
| Men and women: do they value the same things in mainstream nightclubs and bars? GA Moss, S Parfitt, H Skinner Tourism and hospitality research 9 (1), 61-79, 2009 | 41 | 2009 |
| Towards a theoretical framework on sensorial place brand identity C Rodrigues, H Skinner, C Dennis, TC Melewar Journal of Place Management and Development 13 (3), 273-295, 2020 | 38 | 2020 |
| International business tourism: destination Dublin or destination Ireland? P Byrne, H Skinner Journal of Travel & Tourism Marketing 22 (3-4), 55-65, 2007 | 38 | 2007 |
| Place branding—The challenges of getting it right: Coping with success and rebuilding from crises H Skinner Tourism and Hospitality 2 (1), 173-189, 2021 | 37 | 2021 |
