| Effectiveness of sustainability communication on social media: role of message appeal and message source PS Kapoor, MS Balaji, Y Jiang International Journal of Contemporary Hospitality Management 33 (3), 949-972, 2021 | 106 | 2021 |
| Effectiveness of travel social media influencers: A case of eco-friendly hotels PS Kapoor, MS Balaji, Y Jiang, C Jebarajakirthy Journal of travel research 61 (5), 1138-1155, 2022 | 93 | 2022 |
| Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits PS Kapoor, MS Balaji, M Maity, NK Jain Journal of Retailing and Consumer Services 60, 102496, 2021 | 70 | 2021 |
| Brand-related, consumer to consumer, communication via social media PS Kapoor, KR Jayasimha, A Sadh IIM Kozhikode Society & Management Review 2 (1), 43-59, 2013 | 55 | 2013 |
| Greenfluencers as agents of social change: The effectiveness of sponsored messages in driving sustainable consumption PS Kapoor, MS Balaji, Y Jiang European Journal of Marketing 57 (2), 533-561, 2023 | 36 | 2023 |
| Message sharing and verification behaviour on social media during the COVID-19 pandemic: a study in the context of India and the USA A Sharma, PS Kapoor Online Information Review 46 (1), 22-39, 2022 | 29 | 2022 |
| eWOM via social networking site: source versus message credibility PS Kapoor, KR Jayasimha, A Sadh, S Gunta International Journal of Internet Marketing and Advertising 14 (1), 19-47, 2020 | 22 | 2020 |
| Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising PS Kapoor, V Singhal Journal of Social Marketing 11 (2), 124-147, 2021 | 17 | 2021 |
| Study of consumer brand following intention on Instagram: Applying the uses and gratification theory SK Madan, PS Kapoor International Journal of Online Marketing (IJOM) 11 (2), 32-51, 2021 | 15 | 2021 |
| Social media influencer promoted sustainable fashion: Effects of sponsorship and benefit association PS Kapoor, A Tagore, S Dua Journal of Promotion Management 29 (4), 461-490, 2023 | 12 | 2023 |
| Impact of Anonymity and identity deception on social media eWOM PS Kapoor, S Gunta Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference …, 2016 | 10 | 2016 |
| Save the girl child initiatives in India—A social marketing perspective A Sadh, PS Kapoor Indore Management Journal 4 (3), 18-34, 2012 | 8 | 2012 |
| Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue PS Kapoor, KR Jayasimha, S Gunta, A Sadh International Journal of Online Marketing (IJOM) 9 (3), 23-48, 2019 | 3 | 2019 |
| Study of consumer brand following intention on Instagram: applying the uses and gratification theory SK Madan, PS Kapoor Research Anthology on Social Media Advertising and Building Consumer …, 2022 | 2 | 2022 |
| Those ‘funny’internet memes: a study of misinformation retransmission and vaccine hesitancy P Kapoor, A Behl Behaviour & Information Technology, 1-18, 2024 | | 2024 |
| Changing the traveller’s behaviour using sustainability communication: effects of message appeal and message authorship Y Jiang, MS Balaji, P Kapoor Handbook on Tourism and Behaviour Change, 182-197, 2023 | | 2023 |
| A Study on Consumer Behavior towards Local and International brands in India with respect to Beauty and Personal care products P Bhatnagar, A Sharma FORE School of Management, 2022 | | 2022 |
| Impact of COVID–19 and Lockdown Announcement on Stock Prices Across Different Sectors: An Event Study Based on the Indian Stock Market K Agarwal, P Kapoor FORE School of Management, 2022 | | 2022 |
| Verified versus unverified information retransmission on Twitter: A study in the context of Covid-19 vaccine hesitancy S Jain, PS Kapoor FORE School of Management, 2022 | | 2022 |
| Dark personality traits, perceived severity of Covid-19 and intention to adopt preventive health behavior: an experiment with fear versus humor appeal public-health advertisements R Bakshi, PS Kapoor FORE School of Management, 2022 | | 2022 |
M S Balaji (Balaji Makam)Professor of Marketing, Rennes School of Business, France在 rennes-sb.com 的电子邮件经过验证
