| How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding P Theerthaana, HL Manohar Journal of Research in Interactive Marketing 15 (2), 243-266, 2021 | 37 | 2021 |
| A study to improve the response in email campaigning by comparing data mining segmentation Approaches in Aditi Technologies P Theerthaana, S Sharad INTERNATIONAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH 4 (4), 273-293, 2014 | 11 | 2014 |
| Did double lockdown strategy backfire? Cobra effect on containment strategy of COVID-19 P Theerthaana, CJ Arun International Journal of Disaster Risk Reduction 65, 102523, 2021 | 10 | 2021 |
| A signalling paradigm incorporating an Agent-Based Model for simulating the adoption of crowd funding technology P Theerthaana, AK Sheik Manzoor Journal of Simulation 14 (3), 169-188, 2020 | 10 | 2020 |
| Gender disappointment in India: SEM modeling approach P Theerthaana, AK Sheik Manzoor Archives of women's mental health 22, 593-603, 2019 | 10 | 2019 |
| Bias‐driven marketing that instigates pledging to a crowdfunding campaign: An experimental consideration of behavioral anomalies T Panneerselvam, C Joe Arun International Journal of Consumer Studies 46 (6), 2404-2428, 2022 | 5 | 2022 |
| Antecedents of customer satisfaction and retention: Validating metrics of mobile phone services through SERVPERF P Theerthaana The International Journal of Business & Management 3 (8), 283, 2015 | 5 | 2015 |
| Is bitcoin gaining cash during cashless times in India? An event study approach P Theerthaana, AK Manzoor Newzen Research Publications 8 (4), 1-6, 2018 | 3 | 2018 |
| The paradigm of WhatsApp campaign management: breaking the vicious cycle of traditional campaigns P Theerthaana International Journal of Internet Marketing and Advertising 12 (2), 138-158, 2018 | 2 | 2018 |
| Why the power of the e commerce is driving the future of business? a case on motivations and deterrents of shiksha. com P Theerthaana, AK Manzoor JIMS8M: The Journal of Indian Management & Strategy 23 (3), 35-41, 2018 | 1 | 2018 |
| Analysis on Credit Concentration Risk and NPA in Banks' Portfolio P Theerthaana LAP LAMBERT Academic Publishing, 2014 | 1 | 2014 |
| Signaling agent based exemplar model to investigate the diffusion of crowdfunding technology by incorporating behavioral anomalies P Theerthaana Chennai, 0 | | |
