| A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence A Ayub, A Razzaq, MS Aslam, H Iftekhar European Journal of Business and Social Sciences 2 (1), 91-98, 2013 | 112 | 2013 |
| GENDER EFFECTS ON ENTREPRENEURI AL ORI ENTATI ON AND VALUE INNOVATION: EVIDENCE FROM PAKISTAN A Ayub, A Razzaq, MS Aslam, H Iftekhar European Journal of Business and Social Sciences 2 (1), 82-90, 2013 | 50 | 2013 |
| Detrimental effects of marketing practices on consumers’ buying behaviors H Iftekhar, A Ayub, A Razzaq, MS Aslam Business Management Dynamics 2 (10), 1-5, 2013 | 26 | 2013 |
| A conceptual framework on examining the influence of behavioral training & development on CSR: an employees’ perspective approach A Ayub, H Iftekhar, MS Aslam, A Razzaq European Journal of Business and Social Sciences 2 (1), 33-42, 2013 | 16 | 2013 |
| Role of Marketing Intelligence by Strategic Function on Organizational Performance: Evidence from Pakistan A Ayub, I Raisani, H Iftekhar, A Mushtaq Acta Universitatis Danubius. Œconomica 10 (6), 2014 | 10 | 2014 |
| Entrepreneurial call for strategic agility in fast-paced business environment A Ayub, F Arzu, H Iftekhar, S Hafeez Acta Universitatis Danubius. Œconomica 10 (3), 2014 | 7 | 2014 |
| Impact of Gender based Selling on Consumer Buying Behavior: Cultural Analysis of Consumer Markets in Pakistan A Ayub, MS Aslam, A Razzaq, H Iftekhar International Journal of Contemporary Research 4 (11), 2013 | 7 | 2013 |
| Compete or Leapfrog: Creating Blue Ocean through Entrepreneurial Orientation A Ayub, MS Aslam, H Iftekhar, S Hafeez, A Razzaq Acta Universitatis Danubius. Œconomica 9 (5), 2013 | 2 | 2013 |
| Problems in entrepreneurial capital generation and importance of governmental reforms to resolve; in underdeveloped countries H Iftekhar, A Ayub, A Razzaq, MS Aslam Business Management Dynamics 2 (10), 70-73, 2013 | 1 | 2013 |
