Services Marketing: People, Technology, Strategy, 9th edition J Wirtz, C Lovelock World Scientific, ISBN 978-1944659790 (hard cover), ISBN 978-1944659820 …, 2022 | 12383* | 2022 |
Congruency of Scent and Music as a Driver of In-store Evaluations and Behavior AS Mattila, J Wirtz Journal of Retailing 77 (2), 273-289, 2001 | 1944 | 2001 |
"So What if ChatGPT Wrote It?” Multidisciplinary Perspectives on Opportunities, Challenges and Implications of Generative Conversational AI for Research, Practice and Policy YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyara, J Wirtz, … International Journal of Information Management 71, 102642, 2023 | 1926* | 2023 |
Brave New World: Service Robots in the Frontline J Wirtz, P Patterson, W Kunz, T Gruber, VN Lu, S Paluch, A Martins Journal of Service Management 29 (5), 907-931, 2018 | 1815 | 2018 |
Pemasaran Jasa: Manusia, Tekhnologi, Strategi Jilid I C Lovelock, J Wirtz, J Mussry Indonesian Edition of Services Marketing. Publisher: Erlanggah, Indonesia, 2010 | 1585* | 2010 |
Services Marketing: People, Technology, Strategy, 5th edition CH Lovelock, J Wirtz Pearson/Prentice Hall, ISBN 978-0-13-610721-7, ISBN 0-13-187552-3, ISBN 0-13 …, 2004 | 1296* | 2004 |
Managing Brands and Customer Engagement in Online Brand Communities J Wirtz, A den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ... Journal of Service Management 24 (3), 223-244, 2013 | 1110 | 2013 |
Consumer Responses to Compensation, Speed of Recovery and Apology After a Service Failure J Wirtz, AS Mattila International Journal of Service Industry Management 15 (2), 150-166, 2004 | 1085 | 2004 |
Marketing des Services, 7th edition C Lovelock, J Wirtz, D Lapert, A Munos Paris: Pearson Education France; ISBN 978-2744076633, 2015 | 1050* | 2015 |
The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behaviour J Wirtz, P Chew International Journal of Service Industry Management 13 (2), 141-162, 2002 | 811 | 2002 |
Essentials of Services Marketing, 4th edition J Wirtz Pearson Higher Education, ISBN: 978-1-292-42519-1, 2023 | 772* | 2023 |
Consumer Satisfaction with Services: Integrating the Environment Perspective in Services Marketing into the Traditional Disconfirmation Paradigm J Wirtz, JEG Bateson Journal of Business Research 44 (1), 55-66, 1999 | 760 | 1999 |
The Role of Store Environmental Stimulation and Social Factors on Impulse Purchasing AS Mattila, J Wirtz Journal of Services Marketing 22 (7), 562-567, 2008 | 698 | 2008 |
The Moderating Role of Target-Arousal on the Impact of Affect on Satisfaction—an Examination in the Context of Service Experiences J Wirtz, AS Mattila, RLP Tan Journal of Retailing 76 (3), 347-365, 2000 | 553 | 2000 |
Has Revenue Management Become Acceptable? SE Kimes, J Wirtz Journal of Service Research 6 (2), 125-135, 2003 | 507 | 2003 |
Perceived Fairness of Demand-Based Pricing for Restaurants SE Kimes, J Wirtz Cornell Hotel & Restaurant Quarterly 43 (1), 31-37, 2002 | 500* | 2002 |
Platforms in the Peer-to-Peer Sharing Economy J Wirtz, KKF So, M Mody, S Liu, HHE Chun Journal of Service Management 30 (4), 452-483, 2019 | 465 | 2019 |
Service Robots, Customers, and Service Employees: What Can We Learn from the Academic Literature and Where are the Gaps? VN Lu, J Wirtz, W Kunz, S Paluch, T Guber, A Martins, P Patterson Journal of Service Theory and Practice 30 (3), 361-391, 2020 | 448 | 2020 |
Consumer Online Privacy Concerns and Responses: A Power–Responsibility Equilibrium Perspective M Lwin, J Wirtz, JD Williams Journal of the Academy of Marketing Science 35 (4), 572-585, 2007 | 446 | 2007 |
Metaverse Marketing: How the Metaverse Will Shape the Future of Consumer Research and Practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJG Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 428 | 2023 |