| Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior M Helmefalk, B Hultén Journal of Retailing and Consumer Services 38, 1-11, 2017 | 339 | 2017 |
| An interdisciplinary perspective on gamification: Mechanics, psychological mediators and outcomes: Mechanics, mental mediators and outcomes M Helmefalk International Journal of Serious Games 6 (1), 3-26, 2019 | 61 | 2019 |
| Shedding light on the use of single and multisensory cues and their effect on consumer behaviours M Helmefalk, A Berndt International Journal of Retail & Distribution Management 46 (11/12), 1077-1091, 2018 | 51 | 2018 |
| Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing M Helmefalk Journal of Consumer Marketing 36 (2), 253-263, 2019 | 48 | 2019 |
| Gamification in a servicescape context: a conceptual framework M Helmefalk, L Marcusson International Journal of Internet Marketing and Advertising 13 (1), 22-46, 2019 | 35 | 2019 |
| Congruency as a mediator in an IKEA retail setting: products, services and store image in relation to sensory cues M Helmefalk International Journal of Retail & Distribution Management 44 (9), 956-972, 2016 | 34 | 2016 |
| Congruency or incongruency: a theoretical framework and opportunities for future research avenues AA Eklund, M Helmefalk Journal of Product & Brand Management 31 (4), 606-621, 2022 | 31 | 2022 |
| Seeing through touch: A conceptual framework of visual-tactile interplay AA Eklund, M Helmefalk Journal of Product & Brand Management 27 (5), 498-513, 2018 | 29 | 2018 |
| Multi-sensory cues in interplay and congruency in a retail store context: Consumer emotions and purchase behaviors M Helmefalk Linnaeus University Press, 2017 | 24 | 2017 |
| Make waste fun again! A gamification approach to recycling M Helmefalk, J Rosenlund International Conference on ArtsIT, Interactivity and Game Creation, 415-426, 2019 | 22 | 2019 |
| “Who cares about fireworks?”–A study on digital coaching, gamification and exercise motivation M Helmefalk, L Marcusson, A Sell | 10 | 2020 |
| Understanding the mechanisms of household and stakeholder engagement in a recycling ecosystem: The SDL perspective M Helmefalk, A Palmquist, J Rosenlund Waste Management 160, 1-11, 2023 | 9 | 2023 |
| The role of mechanics in gamification: an interdisciplinary perspective M Helmefalk, S Lundqvist, L Marcusson Research Anthology on Game Design, Development, Usage, and Social Impact …, 2023 | 9 | 2023 |
| Hedonic recycling: Using gamification and sensory stimuli to enhance the recycling experience M Helmefalk, J Rosenlund EAI Endorsed Transactions on Serious Games 6 (1), 2020 | 8 | 2020 |
| Digital coaching to support university students’ physical activity A Sell, P Walden, C Carlsson, M Helmefalk, L Marcusson | 7 | 2019 |
| Fun and function? The impact of experiential learning styles on hedonic and utilitarian values in classrooms M Helmefalk, AA Eklund Journal of Interdisciplinary Studies in Education 7 (1), 1-18, 2018 | 7 | 2018 |
| Design Implications for a Gamified Recycling House A Palmquist, O Goethe, J Krath, J Rosenlund, M Helmefalk International Conference on Human-Computer Interaction, 289-305, 2022 | 2 | 2022 |
| Utilizing gamification in servicescapes for improved consumer engagement M Helmefalk, L Marcusson IGI Global, 2020 | 2 | 2020 |
| Does behaviour match user typologies? An exploratory cluster analysis of behavioural data from a gamified fitness platform. J Krath, A Palmquist, I Jedel, I Barbopoulos, M Helmefalk, RI Munkvold GamiFIN, 105-114, 2022 | 1 | 2022 |
| Innovation in the esports servicescape: a media business research agenda B McCauley, A Berndt, M Helmefalk, D Hedlund Journal of Media Business Studies, 1-31, 2024 | | 2024 |
