| Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis R Deshpandé, JU Farley, FE Webster Jr Journal of marketing 57 (1), 23-37, 1993 | 8057 | 1993 |
| The changing role of marketing in the corporation FE Webster Jr Journal of marketing 56 (4), 1-17, 1992 | 5627 | 1992 |
| Organizational culture and marketing: defining the research agenda R Deshpande, FE Webster Jr Journal of marketing 53 (1), 3-15, 1989 | 3577 | 1989 |
| Determining the characteristics of the socially conscious consumer FE Webster Jr Journal of consumer research 2 (3), 188-196, 1975 | 1948 | 1975 |
| A general model for understanding organizational buying behavior FE Webster Jr, Y Wind Journal of marketing 36 (2), 12-19, 1972 | 1869 | 1972 |
| The rediscovery of the marketing concept FE Webster Jr Business horizons 31 (3), 29-39, 1988 | 1659 | 1988 |
| Organizational buying behavior FE Webster Jr, Y Wind Prentice Hall, 1972 | 1435 | 1972 |
| Industrial marketing strategy FE Webster Wiley, 1991 | 1144 | 1991 |
| Market-driven management: using the new marketing concept to create a customer-oriented company FE Webster (No Title), 1994 | 663 | 1994 |
| A roadmap for branding in industrial markets FE Webster Jr, KL Keller Journal of Brand Management 11 (5), 388-402, 2004 | 617 | 2004 |
| Understanding the relationships among brands, consumers, and resellers FE Webster Jr Journal of the academy of marketing science 28 (1), 17-23, 2000 | 480 | 2000 |
| The decline and dispersion of marketing competence FE Webster Jr, AJ Malter, S Ganesan MIT Sloan management review, 2005 | 428 | 2005 |
| Top Management's Concerns about Marketing: Issues for the 1980's FE Webster Jr Journal of Marketing 45 (3), 9-16, 1981 | 374 | 1981 |
| The “deal-prone” consumer FE Webster Jr Journal of Marketing Research 2 (2), 186-189, 1965 | 374 | 1965 |
| Defining the new marketing concept (Part 1) FE Webster Jr Marketing management 2 (4), 22, 1994 | 347 | 1994 |
| A stakeholder-unifying, cocreation philosophy for marketing RF Lusch, FE Webster Jr Journal of Macromarketing 31 (2), 129-134, 2011 | 339 | 2011 |
| Modeling the industrial buying process FE Webster Jr Journal of marketing research 2 (4), 370-376, 1965 | 333 | 1965 |
| The future role of marketing in the organization FE Webster MARKETING SCIENCE 28 (1), 39-66, 1997 | 282 | 1997 |
| Elevating marketing: marketing is dead! Long live marketing! FE Webster, RF Lusch Journal of the Academy of Marketing Science 41, 389-399, 2013 | 274 | 2013 |
| Executing the new marketing concept FE Webster Jr Marketing management 3 (1), 8, 1994 | 254 | 1994 |
Rohit DeshpandeProfessor, Harvard University在 hbs.edu 的电子邮件经过验证
