| Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers MJ Valos, F Haji Habibi, R Casidy, CB Driesener, VL Maplestone Marketing intelligence & planning 34 (1), 19-40, 2016 | 248 | 2016 |
| Comparing methods of brand image measurement C Driesener, J Romaniuk International Journal of Market Research 48 (6), 681-698, 2006 | 170 | 2006 |
| Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA J Dawes, L Meyer-Waarden, C Driesener Journal of Business Research 68 (2), 425-432, 2015 | 160 | 2015 |
| Brand and advertising awareness: a replication and extension of a known empirical generalisation J Romaniuk, B Sharp, S Paech, C Driesener Australasian marketing journal 12 (3), 70-80, 2004 | 134 | 2004 |
| Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment PT Huddleston, BK Behe, C Driesener, S Minahan Journal of Retailing and Consumer Services 43, 85-93, 2018 | 101 | 2018 |
| It's a Dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ... Journal of Advertising Research 52 (2), 203-213, 2012 | 85 | 2012 |
| Brand image and brand loyalty: do they show the same deviations from a common underlying pattern? L Stocchi, C Driesener, M Nenycz‐Thiel Journal of Consumer Behaviour 14 (5), 317-324, 2015 | 57 | 2015 |
| Why familiar brands are sometimes harder to remember L Stocchi, M Wright, C Driesener European Journal of Marketing 50 (3/4), 621-638, 2016 | 45 | 2016 |
| Search engine advertisement design effects on click-through rates G Atkinson, C Driesener, D Corkindale Journal of Interactive Advertising 14 (1), 24-30, 2014 | 38 | 2014 |
| Predicting future purchases with the Poisson log-normal model G Trinh, C Rungie, M Wright, C Driesener, J Dawes Marketing Letters 25, 219-234, 2014 | 36 | 2014 |
| Are food brands that carry light claims different? T Sjostrom, A Maria Corsi, C Driesener, P Chrysochou Journal of Brand Management 21, 325-341, 2014 | 28 | 2014 |
| Has behavioural loyalty to online supermarkets declined? GT Trinh, ZW Anesbury, C Driesener Australasian Marketing Journal 25 (4), 326-333, 2017 | 25 | 2017 |
| If the model fits, use it: Methods and benchmarks for evaluating NBD-Dirichlet goodness-of-fit C Driesener, M Banelis, C Rungie Australasian Marketing Journal 25 (4), 288-293, 2017 | 23 | 2017 |
| How loyalty extends across product categories A Grasby, A Corsi, J Dawes, C Driesener, B Sharp Journal of Consumer Behaviour 21 (1), 153-163, 2022 | 15 | 2022 |
| The Dirichlet model in marketing C Driesener, C Rungie Journal of Consumer Behaviour 21 (1), 7-18, 2022 | 14 | 2022 |
| The power of nostalgia: Age and preference for popular music C Davies, B Page, C Driesener, Z Anesbury, S Yang, J Bruwer Marketing Letters 33 (4), 681-692, 2022 | 12 | 2022 |
| Empirical generalisations in the parameter values of the Dirichlet model: an examination across 50 categories CB Driesener | 9 | 2005 |
| Double jeopardy deviations for small and medium share brands-how frequent and how persistent? V Pare, J Dawes, C Driesener Australian and New Zealand Marketing Academy, 2006 | 8 | 2006 |
| Brand image C Driesener, J ROMANIUK Pick a measure, any measure, Currently in review for Australian and New …, 2001 | 8 | 2001 |
| Chinese wine consumers’ product evaluation: effects of product involvement, ethnocentrism, product experience and antecedents J Bruwer, J Cohen, C Driesener, A Corsi, R Lee, A Huang, L Lockshin Australasian Marketing Journal 32 (2), 139-150, 2024 | 7 | 2024 |
