| Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria: Mediating effect of brand awareness EC Ezenwafor, AA Ayodele, CI Nwaizugbo Journal of Electronic Commerce in Organizations (JECO) 19 (3), 16-27, 2021 | 15 | 2021 |
| Social Media Influencers and Purchase Intention amongst Social Media Users in developing African economy EC Ezenwafor, CM Olise, PI Ebizie Quest Journal of Management and Social Sciences 3 (2), 217-228, 2021 | 11 | 2021 |
| Predictors of intention to adopt fintech among digitally active customers in Nigeria: Online savings and investment platforms [OSIPS] E Ezenwafor, RO Adebayo, E Okafor International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 5 | 2022 |
| Self service technology and customer loyalty in the banking industry: A study of retail bank customers in anambra state. CC Ezenwafor, TC Okeke, VNO Aghara International Journal of Multi Dimensional Research 8 (2), 154-170, 2020 | 5 | 2020 |
| Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context OC Ojiaku, EC Ezenwafor, A Osarenkhoe International Journal of Technology Marketing 18 (1), 113-135, 2024 | 4 | 2024 |
| E-service quality dimensions and customer satisfaction among users of automated saving platforms in a typical developing economy EC Ezenwafor, AA Ayodele, BG Esiti World Review of Entrepreneurship, Management and Sustainable Development 18 …, 2022 | 1 | 2022 |
| Self service technology and customer satisfaction in the Nigerian Online Sport Betting Industry EC Ezenwafor, AA Ayodele, AE Panama | 1 | 2020 |
Adeola A. Ayodele, Ph.D., MAMN,ASM...Department of Marketing, Nnamdi Azikiwe University, Awka, Nigeria在 unizik.edu.ng 的电子邮件经过验证
