Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands N Michaelidou, NT Siamagka, G Christodoulides Industrial marketing management 40 (7), 1153-1159, 2011 | 1781 | 2011 |
Consumer-based brand equity conceptualization and measurement: A literature review G Christodoulides, L De Chernatony International Journal of Market Research 52 (1), 43-66, 2010 | 1202 | 2010 |
Measuring consumers' engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands B Schivinski, G Christodoulides, D Dabrowski Journal of advertising research 56 (1), 64-80, 2016 | 681 | 2016 |
Branding in the post-internet era G Christodoulides Marketing theory 9 (1), 141-144, 2009 | 652 | 2009 |
Memo to marketers: quantitative evidence for change: how user-generated content really affects brands? G Christodoulides, C Jevons, J Bonhomme Journal of Advertising Research 52 (1), 2012 | 558 | 2012 |
Determinants of social media adoption by B2B organizations NT Siamagka, G Christodoulides, N Michaelidou, A Valvi Industrial Marketing Management 51, 89-99, 2015 | 526 | 2015 |
Conceptualising and measuring the equity of online brands G Christodoulides, L De Chernatony, O Furrer, E Shiu, T Abimbola Journal of marketing management 22 (7-8), 799-825, 2006 | 445 | 2006 |
A literature review and future agenda for B2B branding: Challenges of branding in a B2B context S Leek, G Christodoulides Industrial marketing management 40 (6), 830-837, 2011 | 396 | 2011 |
Measuring perceived brand luxury: An evaluation of the BLI scale G Christodoulides, N Michaelidou, CH Li Journal of brand management 16, 395-405, 2009 | 355 | 2009 |
A framework of brand value in B2B markets: The contributing role of functional and emotional components S Leek, G Christodoulides Industrial Marketing Management 41 (1), 106-114, 2012 | 349 | 2012 |
Consumer-based brand equity measurement: lessons learned from an international study G Christodoulides, JW Cadogan, C Veloutsou International Marketing Review 32 (3/4), 307-328, 2015 | 291 | 2015 |
Shopping motives as antecedents of e-satisfaction and e-loyalty G Christodoulides, N Michaelidou Journal of Marketing Management 27 (1-2), 181-197, 2010 | 289 | 2010 |
Developing a brand performance measure for financial services brands L De Chernatony, F Harris, G Christodoulides The Service Industries Journal 24 (2), 15-33, 2004 | 272 | 2004 |
Cross‐national differences in e‐WOM influence G Christodoulides, N Michaelidou, E Argyriou European journal of marketing 46 (11/12), 1689-1707, 2012 | 263 | 2012 |
Dimensionalising on‐and offline brands' composite equity G Christodoulides, L De Chernatony Journal of product & brand management 13 (3), 168-179, 2004 | 236 | 2004 |
B2B service brand identity: Scale development and validation D Coleman, L de Chernatony, G Christodoulides Industrial Marketing Management 40 (7), 1063-1071, 2011 | 211 | 2011 |
Decoding the complexity of the consumer-based brand equity process K Chatzipanagiotou, C Veloutsou, G Christodoulides Journal of Business Research 69 (11), 5479-5486, 2016 | 201 | 2016 |
A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe C Veloutsou, G Christodoulides, L de Chernatony Journal of Product & Brand Management 22 (3), 238-248, 2013 | 171 | 2013 |
Taking the brand promise online: Challenges and opportunities L Chernatony, G Christodoulides Interactive Marketing 5, 238-251, 2004 | 164 | 2004 |
A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective A Stathopoulou, NT Siamagka, G Christodoulides European Management Journal 37 (4), 421-431, 2019 | 158 | 2019 |