Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks P Justin, M Arun, S Garima International Journal of Bank Marketing 35 (5), 2016 | 321* | 2016 |
Spreading Love through fan page liking: A perspective on small scale entrepreneurs. C Kudeshia, P Sikdar, A Mittal Computers in Human Behaviour 54, 257-270, 0 | 193* | |
Impact of Internet Banking on Customer Satisfaction in Private and Public Sector Banks G Srivastav, A Mittal Indian Journal of Marketing 46 (2), 36-49, 2016 | 28 | 2016 |
Assessing adherence and patient satisfaction with medication: validation of TSQM in emerging markets MM Alam, P Sikdar, A Kumar, A Mittal International Journal of Pharmaceutical and Healthcare Marketing 12 (4), 409-432, 2018 | 23 | 2018 |
Comparative study of promotional strategies adopted by public and private sector banks in India SL Gupta, A Mittal Asia Pacific Business Review 4 (3), 87-93, 2008 | 23 | 2008 |
The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics C Kudeshia, A Mittal International Journal of Internet Marketing and Advertising 10 (3), 131-151, 2016 | 20 | 2016 |
Oral fixed drug eruption caused by gabapentin. S Gupta, A Mittal, S David Journal of the European Academy of Dermatology and Venereology: JEADV 23 (10 …, 2009 | 18 | 2009 |
Social media: An eccentric business communication tool for the 21st century marketers C Kudeshia, A Mittal International Journal of Online Marketing (IJOM) 5 (2), 37-57, 2015 | 15 | 2015 |
A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector SL Gupta, A Mittal Indian Institute of Management Kozhikode, 2008 | 14 | 2008 |
Modelling value based banking and customers' banking choices in the era of Marketing 3.0: an empirical study with logistic ordinal regression approach G Srivastav, A Mittal Global Business and Economics Review 25 (1), 51-67, 2021 | 7 | 2021 |
Perishable goods supply cold chain management in India A Bharti, A Mittal Supply Chain Management Strategies and Risk Assessment in Retail …, 2018 | 7 | 2018 |
Determining Sustainability of Online Teaching: Issues and Challenges A Mittal Transforming Higher Education Through Digitalization, 3-20, 2021 | 5 | 2021 |
Patients’ perception towards branded and generic medicines in an emerging economy: a scale development and validation study MM Alam, A Mittal, D Chawla Global Business Review 20 (5), 1292-1310, 2019 | 5 | 2019 |
Evaluating patients' perception towards generic and branded medicines: A segmentation approach MM Alam, A Mittal, D Chawla Journal of Generic Medicines 13 (4), 184-192, 2017 | 5 | 2017 |
Consumer Behavior Aspects and Promotion of Banking Services A Mittal, P Mittal | 5 | 2009 |
Mobile Banking: Present Status and Future Perspectives SL Gupta, M Arun The Analyst, 98-100, 2008 | 5 | 2008 |
The journey of Chumbak: from mail to mall–leveraging social media networks for on-going dialogue with customers C Kudeshia, A Mittal Emerald Emerging Markets Case Studies 5 (4), 1-20, 2015 | 4 | 2015 |
Paired Comparison of Promotional Methods in Context of Banking Services: An Application of Multidimensional Scaling SL Gupta, A Mittal IIMS Journal of Management Science 3 (2), 131-139, 2012 | 3 | 2012 |
Opportunities and Challenges of E-Learning in South Asia: An Analytical Study of India as an Emerging Market A Mittal Challenges and Opportunities for the Global Implementation of E-Learning …, 2021 | 2 | 2021 |
Customers Expectation from Service Quality of Private and Public Sector Bank: A Comparitive Study G Srivastava, A Mittal International Journal on Customer Relations 1 (1), 38-51, 2013 | 2 | 2013 |