| The Causality between TDRs Returns Of Islamic Banks and Conventional Banks in Pakistan Pre & Post-Crisis O Liaqat, K Nizam, W Saghir, A Lakho | 5 | 2024 |
| The Role Of Online Customer Testimonials In Brand Trust: Utilization Of The Expectancy-Disconfirmation Model A Lakho, S Rauf, J Khan, S Saleem Journal of Positive School Psychology 7 (6), 1-18, 2023 | 3 | 2023 |
| Adoption of Blockchain Technology in Pharmaceutical Supply Chain to fight Counterfeit Medicine Market S Zulfiqar, A Lakho, K Nizam, B Fayyaz JISR management and social sciences & economics 20 (2), 111-130, 2022 | 2 | 2022 |
| Social Media Analytics: Application towards Social Media Marketing S Zulfiqar, A Lakho, K Nizam Preprints, 2022 | 2 | 2022 |
| THE EFFECT OF ONLINE SHOPPING EXPERIENCE AND CUSTOMER INVOLVEMENTS ON ONLINE PURCHASE INTENTION M Shahid, A Lakho, K Nizam, FU Haq, A Uddin Competitive Education Research Journal 3 (2), 234-246, 2022 | 2 | 2022 |
| Determinants of consumer behavioral intension towards clothing brand in Pakistan: The role of brand personality appeal A Saleem, S Hussain, FU Haq, A Lakho, MN Khan Journal of Policy Research (JPR) 8 (4), 163-172, 2022 | 2 | 2022 |
| A Qualitative Study of Behavioral Biases Among Pakistani Investor Decisions F Ahmed, M Siddiqui, MQA Khan, A Lakho Bulletin of Business and Economics (BBE) 12 (4), 1-5, 2023 | 1 | 2023 |
| Adoption of Blockchain Technology in Pakistan’s Pharmaceutical Supply Chain to Fight Counterfeit Medicine Market S Zulfiqar, A Lakho, K Nizam, B Fayyaz | 1 | 2022 |
| Decoding Consumer Perception: The Cognitive Mechanisms of Psychological Pricing on Student Purchasing Behavior A Saleem, N Amin, ZFB Ali, S Saleem, A Lakho, M Siddiqui Jahan-e-Tahqeeq 7 (3), 557-573, 2024 | | 2024 |
| The Effects of Green Procurement, Green Production, and Green Logistics in the Overall Performance of Green Supply Chain Management M Siddiqui, A Taj, S Jessani, A Lakho Bulletin of Business and Economics (BBE) 13 (3), 67-78, 2024 | | 2024 |
| Impact of Emotional Advertising on Consumer Buying Behavior: A Study in the Context of Tea Brands in Pakistan SM Ali, MH Ansari, Y Javed, A Lakho Bulletin of Business and Economics (BBE) 13 (3), 54-66, 2024 | | 2024 |
| Exploring the Impact of Sustainable Media Campaigns on Consumer Behavior A Saleem, S Shahid, MW Rana, A Lakho, SM Ali Bulletin of Business and Economics (BBE) 13 (2), 811-824, 2024 | | 2024 |
| Challenges and Opportunities for Women Entrepreneurs of Supply Chain Businesses in Pakistan B Fayyaz, SH Sheikh, A Taj, A Lakho Bulletin of Business and Economics (BBE) 13 (2), 787-798, 2024 | | 2024 |
| HR policies and its impact on job satisfaction among employees in FMCGs in Karachi, Pakistan R Asghar, ZFB Ali, A Taj, R Usman, A Lakho Bulletin of Business and Economics (BBE) 13 (1), 2024 | | 2024 |
| EXAMINING CUSTOMER RETENTION DYNAMICS: IMPACT OF ORGANIZATIONAL FACTORS IN KARACHI, PAKISTAN MH ANSARI, ADE PRANAJAYA, S RAUF, A LAKHO Bulletin of Business and Economics (BBE) 12 (3), 18-27, 2023 | | 2023 |
| Social Media Marketing and Consumer Purchase Intention-Phenomenological Study on Women Fashion Apparel in Karachi SH Sheikh, S Rauf, A Taj, A Lakho Journal of Marketing Strategies 5 (3), 261-285, 2023 | | 2023 |
| Influence of Social Networking Sites’ Content on Consumer Decision Making: A Systematic Literature Review A Lakho, S Zulfiqar, W Saghir, S Rauf Journal of Policy Research (JPR) 9 (2), 328-238, 2023 | | 2023 |
| Implementation of Theory of Planned Behavior to Understand Brand love and Its Outcomes S Hussain, J Khan, A Lakho, A Saleem Journal of Policy Research (JPR) 8 (4), 152-137, 2022 | | 2022 |
| Journal of ISOSS 2022 Vol. 8 (2), 159-172 SOCIAL MEDIA ANALYTICS: APPLICATION TOWARDS SOCIAL MEDIA MARKETING S Zulfiqar, A Lakho, K Nizam Journal of ISOSS 8 (2), 159-172, 2022 | | 2022 |
| IMPACT OF ORGANIZATIONAL JUSTICE, LEADER-MEMBER EXCHANGE, PSYCHOLOGICAL SAFETY AND MENTORING ON EMPLOYEE ENGAGEMENT IN THE COMMERCIAL BANKING SECTOR M Shahid, R Asghar, A Jahan, R Usman, A Lakho | | |
