| University students’ perception to online class delivery methods during the COVID-19 pandemic: A focus on hospitality education in Korea and Malaysia JJ Choi, CA Robb, M Mifli, Z Zainuddin Journal of Hospitality, Leisure, Sport & Tourism Education 29, 100336, 2021 | 106 | 2021 |
| Menu Development and Analysis in UK Restaurant Chains P Jones, M Mifli Tourism and Hospitality Research 3 (1), 61-71, 2001 | 88 | 2001 |
| Menu development and analysis M Mifli The Fourth Biennial and International Conference on Tourism and Hotel …, 2000 | 17 | 2000 |
| Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia M Mifli, R Hashim, A Zainal Tourism and Hospitality Research 17 (4), 339-357, 2017 | 13 | 2017 |
| An investigation of financial investment intention using covariance-based TS Lim, R Mail, MR Abdul Karim, ZKAB Ulum, M Mifli, J Jaidi Global Business & Finance Review (GBFR) 25 (2), 37-50, 2020 | 12 | 2020 |
| Pretesting and piloting the research instrument to examine the central roles of risk perception and attitude towards financial investment behavioural intention among Malaysians LT Sang, R Mail, MR Abd Karim, ZKAB Ulum, M Mufli, N Lajuni Journal of the Asian Academy of Applied Business (JAAAB) 4, 97-97, 2017 | 11 | 2017 |
| The Impact of Government Stimulus Packages Towards Business Survival During Covid-19 Among Small and Medium Enterprises in Sabah MS Ayub, M Mifli, A Majid Asian Journal of Research in Business and Management 4 (1), 98-109, 2022 | 6 | 2022 |
| The role of business grant assistance, micro saving and financial knowledge towards Bumiputera SME business performance in Sabah MS Ayub, MA Harun, M Mifli, A Majid Asian Journal of Entrepreneurship 1 (4), 172-186, 2020 | 5 | 2020 |
| The Impact of Food Trends on Menu Innovation M Mifli, R Hashim, A Zainal Handbook of Research on Global Hospitality and Tourism Management, 266-291, 2015 | 3 | 2015 |
| A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFS) on the relationship between innovation orientation and … M Mifli Universiti Teknologi MARA, 2014 | 2 | 2014 |
| The Structured Approach to Product Innovation Process: A Case Analysis of Cafe/Bars and Full-Service Restaurant Chains M Mifli, MS Ayub International Conference on Business and Technology, 985-1001, 2021 | 1 | 2021 |
| Determinants of Customer Experience for Luxury Hotels in Malaysia RA Laipan, M Mifli, O Dousin, BKPD Balakrishnan Social Sciences 12 (11), 289-303, 2022 | | 2022 |
| Product Innovation Process of Chain Restaurants: A New Empirical Perspective Using Statistical Paradigms M Mifli, R Hashim, A Zainal Advanced Science Letters 21 (6), 1773-1776, 2015 | | 2015 |
| New Product and Efficiency Strategy for Foodservice Business M Mifli, R Hashim, A Zainal Selected Issues in Hospitality & Tourism, 169-186, 2010 | | 2010 |
| Diagnosis of Entrepreneurial Spirits among Restaurateurs in Malaysia: An Empirical Evidence Using Structural Equation Modelling M Mifli, MS Ayub | | |
| MANAGING MENU INNOVATION: MEDIATING EFFECTS OF MARKET ORIENTATIONS M Mifli, MS Ayub | | |
