| An examination of corporate social responsibility implementation and stakeholder engagement: A case study in the Australian mining industry AR Dobele, K Westberg, M Steel, K Flowers Business strategy and the environment 23 (3), 145-159, 2014 | 213 | 2014 |
| The development of competent marketing professionals I Walker, Y Tsarenko, P Wagstaff, I Powell, M Steel, J Brace-Govan Journal of Marketing Education 31 (3), 253-263, 2009 | 128 | 2009 |
| Cultural frames that drive sales and marketing apart: an exploratory study M Beverland, M Steel, GP Dapiran Journal of Business & Industrial Marketing 21 (6), 386-394, 2006 | 114 | 2006 |
| Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation M Steel, C Dubelaar, MT Ewing Industrial Marketing Management 42 (8), 1328-1344, 2013 | 91 | 2013 |
| Sailing the seven C's of blog marketing: understanding social media and business impact A Dobele, M Steel, T Cooper Marketing Intelligence & Planning 33 (7), 1087-1102, 2015 | 29 | 2015 |
| Consumer motivations to create alternative consumption platforms N Bajaj, M Steel, S Ogden, K Rahman Australasian Marketing Journal (AMJ), In Press, 0 | 21* | |
| Investigating the value of a peer-to-peer mentoring experience K Griffiths, F Kopanidis, M Steel Australasian marketing journal 26 (2), 92-98, 2018 | 18 | 2018 |
| All things being equal: Observing Australian individual academic workloads A Dobele, S Rundle-Thiele, F Kopanidis, M Steel Journal of Higher Education Policy and Management 32 (3), 225-237, 2010 | 13 | 2010 |
| Communities of benefit exchange–a new taxonomy of alternative consumption practices N Bajaj, S Ogden, M Steel, K Rahman Journal of Consumer Behaviour 20 (6), 1403-1421, 2021 | 9 | 2021 |
| Heritage tourism brand experiences: The influence of emotions and emotional engagement E Steriopoulos, C Khoo, HY Wong, J Hall, M Steel Journal of Vacation Marketing, 13567667231152930, 2023 | 3 | 2023 |
| Putting the implementation of customer relationship into context M Steel, C Dubelaar, M Gabbott, M Ewing Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 1 | 2014 |
| A Model of Transformative Brand Experience for Pilgrimage Tourism E Lagos, M Steel, J Hall 2018 AMA Summer Academic Conference, 2018 | | 2018 |
| Experiential learning for Marketing students in a time of learner disengagement: Is there a role for competition? K Griffiths, E Chung, M Steel Proceedings of the 2016 Australian and New Zealand Marketing Academy …, 2016 | | 2016 |
| Exploring the digital habits of gen Y students: digital natives or digital visitors? M Steel, E Chung-Moya, P Gupte Proceedings of ANZMAC Annual Conference 2014, 647-654, 2014 | | 2014 |
| Blog marketing and online referrals M Steel, A Dobele, T Evans Marketing: Shifting the Focus from Mainstream to Offbeat, 1-6, 2008 | | 2008 |
| Process mapping techniques to investigate the implementation of customer relationship programs M Steel, C Dubelaar, M Gabbott, M Ewing Australian and New Zealand Marketing Academy Conference (2005), 1-8, 2005 | | 2005 |
| Process mapping techniques to investigate the implementation of customer relationship programs C Dubelaar, M Steel, M Gabbott, M Ewing Australian and New Zealand Marketing Academy, 2005 | | 2005 |
| Customer relationship management discrepancy and dissatisfaction M Steel, AM Jennings Australian and New Zealand Marketing Academy Conference 2004, 1-8, 2004 | | 2004 |
| The Changing Structure of the Fleet Vehicle Channel in Australia M Steel, GP Dapiran Australian and New Zealand Marketing Academy Conference 2002, 2561-2566, 2002 | | 2002 |
| Blog Marketing and Online Referrals Marion Steel, Angela Dobele RMIT University Tara Evans, Endeavour M Steel | | |
