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Patricia SanMiguel (ORCID: 0000-0002-0438-2830)
Patricia SanMiguel (ORCID: 0000-0002-0438-2830)
Associate Professor Digital Marketing & Consumer Behaviour. Universidad de Navarra. FCOM-ISEM
在 isem.es 的电子邮件经过验证 - 首页
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引用次数
引用次数
年份
Influencer Marketing. Conecta tu marca con tu público
P SanMiguel
1012020
Revisión de los Influentials en moda con la aparición de Internet: estudio del caso español a través de Stylelovely
P San-Miguel-Arregui, T Sadaba-Garraza
562014
Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors
P SanMiguel, T Sádaba
Journal of Global Fashion Marketing 9 (1), 40-58, 2018
502018
Influencers:¿ una profesión aspiracional para millennials?
P SanMiguel
Revista de Estudios de Juventud, 129-144, 2017
412017
How to communicate sustainability: From the corporate Web to E-commerce. The case of the fashion industry
P SanMiguel, S Pérez-Bou, T Sádaba, P Mir-Bernal
Sustainability 13 (20), 11363, 2021
382021
Consumo de información de moda entre los/as millennials
P SanMiguel, T Sádaba
Revista Prisma Social, 186-208, 2019
342019
The impact of attitudes towards influencers amongst millennial fashion buyers
P SanMiguel, S Guercini, T Sádaba
Studies in Communication Sciences, 2018
312018
Communication crisis in fashion: from the rana plaza tragedy to the bravo tekstil factory crisis
T Sádaba, P SanMiguel, P Gargoles
International conference on fashion communication: between tradition and …, 2019
252019
Fashion communication research: A way ahead
L Cantoni, F Cominelli, N Kalbaska, M Ornati, T Sádaba, P SanMiguel
Studies in Communication Sciences 20 (1), 121–125-121–125, 2020
242020
Is the golden era of fashion blogs over? An analysis of the Italian and Spanish fields of fashion blogging
M Pedroni, T Sádaba, P SanMiguel
Fashion tales. Feeding the imaginary. Bern: Peter Lang, 105-124, 2017
222017
Fashion Blog's Engagement in the Customer Decision Making Process
T Sadaba, P SanMiguel
Handbook of research on global fashion management and merchandising, 211-230, 2016
212016
Localization and cultural adaptation on the web: An explorative study in the fashion domain
A Noris, P SanMiguel, L Cantoni
HCI in Business, Government and Organizations: 7th International Conference …, 2020
172020
Análisis de los primeros estudios sobre el liderazgo personal y la difusión de tendencias de moda (1950-2000)
P Sanmiguel, T Sábada
RIHC: revista internacional de Historia de la Comunicación, 10, 99-121., 2018
102018
Fashion Influentials: prescripción y liderazgo en moda
T Sádaba, P SanMiguel
Moda en el entorno digital, 111-121, 2015
82015
Fashion bloggers: key actors in the Fashion sector
P SanMiguel, T Sádaba
Global Fashion Conference, 2014
62014
Description of the exposure of the most-followed Spanish Instamoms’ children to social media
F Garrido, A Alvarez, JL González-Caballero, P Garcia, B Couso, I Iriso, ...
International Journal of Environmental Research and Public Health 20 (3), 2426, 2023
42023
Digital User Behavior in Fashion E-Commerce. A Business Model Comparative Study
P SanMiguel, T Sádaba
HCI in Business, Government and Organizations: 7th International Conference …, 2020
42020
El papel de la comunicación personal: en la difusión de nuevas tendencias de moda
P SanMiguel, TS Garraza, SB Durán
Del verbo al bit, 2106-2137, 2017
42017
Moda en el entorno digital
P Foncillas, P SanMiguel, T Sádaba
EUNSA, 2015
42015
Hoss Intropia: a Spanish brand that is born with sustainability as its main value proposition
V Arribas, T Díaz, ME Josa, P Sanmiguel, T Sádaba
5th Global Conference on Fashion: Exploring Critical Issues, Oxford, 9-12, 2013
42013
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