Driving consumer–brand engagement and co-creation by brand interactivity ML Cheung, GD Pires, PJ Rosenberger, MJ De Oliveira Marketing Intelligence & Planning 38 (4), 523-541, 2020 | 173 | 2020 |
Factors driving young users' engagement with Facebook: Evidence from Brazil MJ de Oliveira, MKZ Huertas, Z Lin Computers in human behavior 54, 54-61, 2016 | 159 | 2016 |
Driving COBRAs: the power of social media marketing ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira Marketing Intelligence & Planning 39 (3), 361-376, 2021 | 119 | 2021 |
Does life satisfaction influence the intention (We-Intention) to use Facebook? MJ de Oliveira, MKZ Huertas Computers in Human Behavior 50, 205-210, 2015 | 71 | 2015 |
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change? K Middleton, S Turnbull, MJ de Oliveira International Journal of Advertising 39 (5), 679-698, 2020 | 60 | 2020 |
Curiosity on cutting-edge technology via theory of planned behavior and diffusion of innovation theory F Acikgoz, A Elwalda, MJ De Oliveira International Journal of Information Management Data Insights 3 (1), 100152, 2023 | 58 | 2023 |
Impact of entrepreneurial orientation on strategic alliances and the role of top management AB Oliveira Junior, FM Borini, RC Bernardes, MJ Oliveira Revista de Administração de Empresas 56, 315-329, 2016 | 42 | 2016 |
The most optimal way to deal with negative consumer review: can positive brand and customer responses rebuild product purchase intentions? CB Brunner, S Ullrich, MJ De Oliveira Internet Research 29 (1), 104-122, 2019 | 39 | 2019 |
The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y MNS Sharipudin, ML Cheung, MJ De Oliveira, A Solyom Journal of Hospitality & Tourism Research, 10963480211019847, 2021 | 18 | 2021 |
Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, MJ de Oliveira Revista Brasileira de Marketing 18 (4), 116-136, 2019 | 8 | 2019 |
Empregabilidade e seus antecedentes para conquista da vaga de estágio por universitários TM Veludo-de-Oliveira, ME Ballestero-Alvarez, MJ Oliveira, PR Vidigal Revista Brasileira de Orientação Profissional 14 (1), 47-59, 2013 | 7 | 2013 |
Comunicação na internet: Uma análise do uso de ferramentas dialógicas em websites de agentes de integração no brasil IV Encontro de Marketing da ANPAD MJD Oliveira, MKZ Huertas Florianópolis, SC, 2010 | 5 | 2010 |
Consumers’ online brand related activities on WeChat: The role of social media marketing efforts ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira CLAV 2019, 2019 | 4 | 2019 |
Consumer experience sharing in online social media: Individual characteristics and consumption experience Z Lin¹, MJ De Oliveira Academy of Marketing Conference, 2014 | 4 | 2014 |
Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China PJ Rosenberg III, JH Yun, MM Rahman, S Köcher, M de Oliveira Academy of Marketing Conference, 2015 | 3 | 2015 |
Dialogic communication in Brazilian websites: A longitudinal study MJ De Oliveira, MKZ Huertas XVII Seminaries in Administration, October, 29-31, 2014 | 3 | 2014 |
Does Life Satisfaction Influence the Use of Facebook? MJ De Oliveira, MKZ Huertas Cladea - Consejo Latinoamericano de Escuelas de Administración, Barcelona, Spain, 2014 | 3* | 2014 |
The motivations of using Facebook by young consumers in Brazil MJ de Oliveira, MK Zuniga, Z Lin Academy of Marketing Conference 2013 - Marketing de Relevância, Cardiff …, 2013 | 3 | 2013 |
Keeping the ball rolling: using the SOR framework to investigate the determinants of football fan loyalty MM Rahman, PJ Rosenberger III, JH Yun, MJ de Oliveira, S Köcher Asia Pacific Journal of Marketing and Logistics 36 (1), 122-147, 2024 | 2 | 2024 |
The art of forming a partnership in an entrepreneurial world: the Brazilian case AB Oliveira Junior, MJ De Oliveira Journal of Entrepreneurship in Emerging Economies 15 (5), 1004-1027, 2023 | 2 | 2023 |