| Opposites attract: Impact of background color on effectiveness of emotional charity appeals J Choi, YJ Li, P Rangan, B Yin, SN Singh International Journal of Research in Marketing 37 (3), 644-660, 2020 | 48 | 2020 |
| Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand S Mishra, SN Singh, X Fang, B Yin Journal of Product & Brand Management 26 (2), 159-176, 2017 | 46 | 2017 |
| Coins are cold and cards are caring: The effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior B Yin, YJ Li, S Singh Journal of Marketing 84 (6), 57-73, 2020 | 36 | 2020 |
| Beauty in the Age of Marketing B Yin, S Pryor Review of Business & Finance Case Studies 3 (1), 119-132, 2012 | 22 | 2012 |
| Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients BM Yin, Y Li Journal of Advertising, 2023 | 2 | 2023 |
| Beauty as Capital B Yin, S Pryor Washburn University School of Business, 2012 | 1 | 2012 |
| Featuring a Benefactor or a Victim? How Charity Appeals with Different Protagonist Focus Affect Donation Behavior: An Abstract B Yin, J Li Academy of Marketing Science Annual Conference, 103-104, 2022 | | 2022 |
| Feature a Benefactor or a Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior B Yin, JS Pyone Advances in Consumer Research 46, 871-871, 2018 | | 2018 |
| Feature the Benefactor Or the Victim? How Charity Advertisements With Different Protagonist Foci Affect Donation Behavior BM Yin, JS Pyone ACR North American Advances, 2017 | | 2017 |
| The Effect of Pre-Giving Incentives on Relationship Norms and Donation Behavior BM Yin, Y Li ACR North American Advances, 2017 | | 2017 |
| Fifty Cents Or a Greeting Card? the Effects of Monetary and Non-Monetary Pre-Giving Incentives on Charitable Donation BM Yin, YJ Li ACR North American Advances, 2015 | | 2015 |
| Preference Reversal in the Context of Mysterious Consumption BM Yin, Y Li Association for Consumer Research,, 0 | | |
Yexin Jessica LiUniversity of Kansas在 asu.edu 的电子邮件经过验证
Yexin Jessica LiUniversity of Kansas在 asu.edu 的电子邮件经过验证
Jungsil ChoiProfessor of CSU在 csuohio.edu 的电子邮件经过验证