| Consuming luxury brands: the relevance of the ‘rarity principle’ I Phau, G Prendergast Journal of brand Management 8, 122-138, 2000 | 993 | 2000 |
| Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands I Phau, M Teah Journal of consumer marketing 26 (1), 15-27, 2009 | 680 | 2009 |
| Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation I Cheah, I Phau Marketing Intelligence & Planning 29 (5), 452-472, 2011 | 601 | 2011 |
| Factors influencing the types of products and services purchased over the Internet I Phau, S Meng Poon Internet Research 10 (2), 102-113, 2000 | 502 | 2000 |
| Applying consumer-based brand equity in luxury hotel branding MT Liu, IKA Wong, TH Tseng, AWY Chang, I Phau Journal of business research 81, 192-202, 2017 | 401 | 2017 |
| Brand personality and consumer self-expression: single or dual carriageway? I Phau, KC Lau Journal of Brand Management 8, 428-444, 2001 | 377 | 2001 |
| Profiling fashion innovators: A study of self‐concept, impulse buying and Internet purchase intent I Phau, CC Lo Journal of Fashion Marketing and Management: An International Journal 8 (4 …, 2004 | 328 | 2004 |
| Understanding consumer demand for non-deceptive pirated brands G Prendergast, L Hing Chuen, I Phau Marketing intelligence & planning 20 (7), 405-416, 2002 | 319 | 2002 |
| Conceptualizing the country of origin of brand I Phau, G Prendergast Journal of Marketing Communications 6 (3), 159-170, 2000 | 319 | 2000 |
| Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution KC Lau, I Phau Psychology & marketing 24 (5), 421-444, 2007 | 313 | 2007 |
| An investigation of the effects of environmental claims in promotional messages for clothing brands I Phau, D Ong Marketing Intelligence & Planning 25 (7), 772-788, 2007 | 286 | 2007 |
| Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage I Phau, C Woo Marketing Intelligence & Planning 26 (5), 441-458, 2008 | 265 | 2008 |
| Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’wineries VA Quintal, B Thomas, I Phau Tourism management 46, 596-609, 2015 | 246 | 2015 |
| Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention? YA Huang, I Phau, C Lin European Journal of Marketing 44 (7/8), 909-937, 2010 | 240 | 2010 |
| Conceptualising brand personality: A review and research propositions I Phau, KC Lau Journal of Targeting, Measurement and Analysis for Marketing 9, 52-69, 2000 | 237 | 2000 |
| “Bend it like Beckham”: The influence of sports celebrities on young adult consumers S Dix, I Phau, S Pougnet Young Consumers 11 (1), 36-46, 2010 | 232 | 2010 |
| Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ... Journal of Computer Information Systems 63 (3), 735-765, 2023 | 230 | 2023 |
| Consumers' willingness to knowingly purchase counterfeit products I Phau, M Sequeira, S Dix Direct Marketing: An International Journal 3 (4), 262-281, 2009 | 225 | 2009 |
| Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers I Phau, M Teah, A Lee Journal of targeting, measurement and analysis for marketing 17, 3-15, 2009 | 216 | 2009 |
| Drivers and barriers toward reducing meat consumption I Cheah, AS Shimul, J Liang, I Phau Appetite 149, 104636, 2020 | 183 | 2020 |
