| An empirical study of consumer switching from traditional to electronic channels: A purchase-decision process perspective A Gupta, BC Su, Z Walter International Journal of Electronic Commerce 8 (3), 131-161, 2004 | 598 | 2004 |
| Facebook C2C social commerce: A study of online impulse buying JV Chen, B Su, AE Widjaja Decision Support Systems 83, 57-69, 2016 | 409 | 2016 |
| Risk profile and consumer shopping behavior in electronic and traditional channels A Gupta, B Su, Z Walter Decision Support Systems 38 (3), 347-367, 2004 | 252 | 2004 |
| Characteristics of consumer search on-line: How much do we search? B Su International Journal of Electronic Commerce 13 (1), 109-129, 2008 | 95 | 2008 |
| Consumer e-tailer choice strategies at on-line shopping comparison sites B Su International Journal of Electronic Commerce 11 (3), 135-159, 2007 | 84 | 2007 |
| Influencers on Social Media as References: Understanding the Importance of Parasocial Relationship BC Su, LW Wu, YC Chang, RH Hong Sustainability 13 (19), 2021 | 63 | 2021 |
| The sources of on-line price dispersion across product types: An integrative view of on-line search costs and price premiums Z Walter, A Gupta, B Su International Journal of Electronic Commerce 11 (1), 37-62, 2006 | 59 | 2006 |
| The impact of IT–coordination costs on firm size and productivity: transaction cost perspective JV Chen, B Su, TM Hiele International Journal of Electronic Commerce 21 (1), 99-127, 2017 | 31 | 2017 |
| Location-Based Advertising in an Emerging Market: A Study of Mongolian Mobile Phone Users JV Chen, B Su, D Yen International Journal of Mobile Communications 12 (3), 291-310, 2014 | 27 | 2014 |
| Users' intention to disclose location on location-based social network sites (LBSNS) in mobile environment: Privacy calculus and Big Five JV Chen, B Su, HM Quyet International Journal of Mobile Communications 15 (3), 329-353, 2017 | 25 | 2017 |
| The mediating effect of herd behavior and brand attitude towards the impact of spokesman credibility, source fit, and online word-of-mouth on purchase intention BC Su, LW Wu, H Lin, CA Lin Sustainability 15 (1), 888, 2023 | 19 | 2023 |
| Risk behavior of Internet shopping: comparison of college students' versus non-student adults' B Su Proceedings of the 5th international conference on Electronic commerce, 181-185, 2003 | 15 | 2003 |
| The Study of Factors Influencing the Adoption of Cloud-Based ERP System: The Perspective of Transaction Cost Economics BC Su, CD Chen Lecture Notes in Computer Science, 2021 | 9 | 2021 |
| Modeling a Reader's Preferences for Online NewsPresentation Formats: Effects of Interactivity MH Chiang, B Su Journal of International Management Studies 6 (2), 1-13, 2011 | 9 | 2011 |
| Exploring the characteristics of YouTubers and their influence on viewers’ purchase intention: a viewers’ Pseudo-social interaction perspective BC Su, LW Wu, JP Wu Sustainability 15 (1), 550, 2022 | 8 | 2022 |
| Economic and empirical analysis of consumer purchase intentions in electronic and traditional retail channels, Internet retailer pricing strategies, and price dispersion on the … B Su University of Connecticut, 2002 | 8 | 2002 |
| Antecedents and consequences of trust and loyalty in physical banks affecting mobile payments BC Su, LW Wu, YC Yen Sustainability 13 (22), 12368, 2021 | 7 | 2021 |
| Small-world phenomenon and strategies for making friends on social networking sites in mobile environment: random and non-random BC Su, TS Yen International Journal of Mobile Communications 15 (4), 355-371, 2017 | 7 | 2017 |
| Social Commerce: The Mediating Effects of Trust and Value Co-Creation on Social Sharing and Shopping Intentions BC Su, LW Wu, IC Hsu Lecture Notes in Computer Science, 2021 | 5 | 2021 |
| Economic analysis of consumer purchase intentions in electronic and traditional retail channels: competitive and strategic implications B Su, A Gupta, Z Walter IEEE International Conference on e-Technology, e-Commerce and e-Service …, 2004 | 4 | 2004 |
