The sport industry in growing economies: Critical issues and challenges JJ Zhang, E Kim, B Mastromartino, TY Qian, J Nauright International Journal of Sports Marketing and Sponsorship 19 (2), 110-126, 2018 | 190 | 2018 |
It is in the game: Dimensions of esports online spectator motivation and development of a scale TY Qian, JJ Wang, JJ Zhang, LZ Lu European Sport Management Quarterly 20 (4), 458-479, 2020 | 169 | 2020 |
Beyond the game: Dimensions of esports online spectator demand TY Qian, JJ Zhang, JJ Wang, J Hulland Communication & Sport 8 (6), 825-851, 2020 | 152 | 2020 |
Fulfilling the basic psychological needs of esports fans: A self-determination theory approach TY Qian, JJ Zhang, JJ Wang, J Hulland Communication & Sport, 2020 | 70 | 2020 |
Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports TY Qian, R Matz, L Luo, C Xu Journal of Business Research 145, 482-494, 2022 | 57 | 2022 |
Fans' attention to, involvement in, and satisfaction with professional soccer in China B Gong, ND Pifer, JJ Wang, M Kim, M Kim, TY Qian, JJ Zhang Social Behavior and Personality: an international journal 43 (10), 1667-1682, 2015 | 45 | 2015 |
Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming TY Qian Sport Management Review 25 (1), 59-80, 2022 | 42 | 2022 |
Push and pull factors in eports livestreaming: A partial least squares structural equation modeling approach TY Qian, JJ Wang, JJ Zhang International Journal of Sport Communication 13 (4), 621-642, 2020 | 39 | 2020 |
Developing a fanbase in niche sport markets: An examination of NHL fandom and social sustainability in the sunbelt B Mastromartino, TY Qian, JJ Wang, JJ Zhang Sustainability 12 (3), 1115-1131, 2020 | 30 | 2020 |
When the future of Chinese soccer is at stake: Chinese youth’s attention, involvement and satisfaction TY Qian, JJ Wang, WW Chou, E Kim, JJ Zhang, B Gong International Journal of Sports Marketing and Sponsorship 18 (1), 29-47, 2017 | 25 | 2017 |
Growth in sport media and the rise of new sport fandom A Kim, TY Qian, HW Lee, B Mastromartino, JJ Zhang Multidisciplinary perspectives on media fandom, 150-171, 2020 | 21 | 2020 |
Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status TY Qian, C Seifried Journal of Business Research 162, 113884, 2023 | 19 | 2023 |
Impact of market demand on recurring hallmark sporting event spectators: An empirical study of the Shanghai Masters L Luo, TY Qian, G Rich, JJ Zhang International Journal of Sports Marketing and Sponsorship 23 (2), 311-325, 2022 | 9 | 2022 |
Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender TY Qian, R Matz, L Luo, CC Zvosec Sport Management Review 26 (1), 114-134, 2023 | 8 | 2023 |
Reversing equity transfer in sponsorship for competitive advantage of emerging local events: Quantitative evidence from an experimental study JJ Wang, TY Qian, B Li, B Mastromartino International Journal of Sports Marketing and Sponsorship, 2022 | 7 | 2022 |
Sport spectatorship and health benefits: A case of a Japanese professional golf tournament Y Watanabe, YT Qian, JJ Wang, ND Pifer, JJ Zhang Frontiers in Psychology 11 (1494), 1-15, 2020 | 7 | 2020 |
Residents’ perceived impact of China’s 12th National Games on sport participation TY Qian, Q Liu, JJ Zhang Global Sport Management, 107-122, 2016 | 5 | 2016 |
Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming TY Qian, B Yu, R Matz, L Luo, C Xu Telematics and Informatics 85, 102062, 2023 | 4 | 2023 |
Exploring the dark side of esports online spectatorship: Passion as a mediator and collective narcissism as a moderator TY Qian, K Sonkeng, L Luo Communication & Sport, 21674795231164305, 2023 | 4 | 2023 |
Strategic visionary management as enabler of commercial sport management E Kim, TY Qian, JJ Zhang Managing Sport Across Borders, 41-63, 2020 | 2 | 2020 |