Why is the crowd divided? Attribution for dispersion in online word of mouth SX He, SD Bond Journal of Consumer Research 41 (6), 1509-1527, 2015 | 254 | 2015 |
Speaking for “Free”: Word of Mouth in Free-and Paid-Product Settings SD Bond, SX He, W Wen Journal of Marketing Research, 0022243718821957, 2019 | 85 | 2019 |
Word‐of‐mouth and the forecasting of consumption enjoyment SX He, SD Bond Journal of Consumer Psychology 23 (4), 464-482, 2013 | 72 | 2013 |
Peer Influence in the Workplace: Evidence from an Enterprise Digital Platform H Liu, W Wen, AB Whinston, SX He MIS Quarterly, 2024 | 2* | 2024 |
Improving Competitiveness: A Freelancer-Centric Approach for Recommending Tasks and Reskilling Strategies Y Chai, S Yu, SX He, W Wen, H Liu Working Paper, 2023 | 1* | 2023 |
Consumer judgment and forecasting using online word-of-mouth SX He Georgia Institute of Technology, 2012 | 1 | 2012 |
The Impact of Product Review Writing on Attitude Formation. SX He, S Bond Advances in Consumer Research 36, 2009 | 1 | 2009 |
How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy: An Abstract R Sadeghein, P Fitzgerald, SX He Academy of Marketing Science Annual Conference-World Marketing Congress, 389-390, 2021 | | 2021 |
Does Sharing Lead to Sharing? Evidence From Free Product Settings S Bond, SX He, W Wen ACR North American Advances, 2015 | | 2015 |
When the Crowd Is Divided: Perceptions of Dispersion in Word-Of-Mouth SX He, S Bond ACR North American Advances, 2012 | | 2012 |
Word-Of-Mouth Vs. Number-Of-Mouth and the (Mis) Communication of Preferences S Bond, SX He, T Miron-Shatz ACR North American Advances, 2011 | | 2011 |
Conveying an Impression: Effects of the Consumer Review Process on Attitude Communication and Persistence. SX He, S Bond Advances in Consumer Research 37, 2010 | | 2010 |