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Stephen X. He
Stephen X. He
Assistant Professor of Marketing, The University of Texas at San Antonio
在 utsa.edu 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Why is the crowd divided? Attribution for dispersion in online word of mouth
SX He, SD Bond
Journal of Consumer Research 41 (6), 1509-1527, 2015
2542015
Speaking for “Free”: Word of Mouth in Free-and Paid-Product Settings
SD Bond, SX He, W Wen
Journal of Marketing Research, 0022243718821957, 2019
852019
Word‐of‐mouth and the forecasting of consumption enjoyment
SX He, SD Bond
Journal of Consumer Psychology 23 (4), 464-482, 2013
722013
Peer Influence in the Workplace: Evidence from an Enterprise Digital Platform
H Liu, W Wen, AB Whinston, SX He
MIS Quarterly, 2024
2*2024
Improving Competitiveness: A Freelancer-Centric Approach for Recommending Tasks and Reskilling Strategies
Y Chai, S Yu, SX He, W Wen, H Liu
Working Paper, 2023
1*2023
Consumer judgment and forecasting using online word-of-mouth
SX He
Georgia Institute of Technology, 2012
12012
The Impact of Product Review Writing on Attitude Formation.
SX He, S Bond
Advances in Consumer Research 36, 2009
12009
How Do Online Customer Reviews Impact Online Purchases? The Role of Online Review Examination as a Guilt/Shame Reduction Strategy: An Abstract
R Sadeghein, P Fitzgerald, SX He
Academy of Marketing Science Annual Conference-World Marketing Congress, 389-390, 2021
2021
Does Sharing Lead to Sharing? Evidence From Free Product Settings
S Bond, SX He, W Wen
ACR North American Advances, 2015
2015
When the Crowd Is Divided: Perceptions of Dispersion in Word-Of-Mouth
SX He, S Bond
ACR North American Advances, 2012
2012
Word-Of-Mouth Vs. Number-Of-Mouth and the (Mis) Communication of Preferences
S Bond, SX He, T Miron-Shatz
ACR North American Advances, 2011
2011
Conveying an Impression: Effects of the Consumer Review Process on Attitude Communication and Persistence.
SX He, S Bond
Advances in Consumer Research 37, 2010
2010
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