The smartphone as a pacifying technology S Melumad, MT Pham Journal of Consumer Research 47 (2), 237-255, 2020 | 157* | 2020 |
Selectively emotional: How smartphone use changes user-generated content S Melumad, JJ Inman, MT Pham Journal of Marketing Research 56 (2), 259-275, 2019 | 135 | 2019 |
Consumer desire for control as a barrier to new product adoption A Faraji-Rad, S Melumad, GV Johar Journal of Consumer Psychology 27 (3), 347-354, 2017 | 89 | 2017 |
Full disclosure: How smartphones enhance consumer self-disclosure S Melumad, R Meyer Journal of Marketing 84 (3), 28-45, 2020 | 78 | 2020 |
A tale of two Twitterspheres: Political microblogging during and after the 2016 primary and presidential debates R Berman, S Melumad, C Humphrey, R Meyer Journal of Marketing Research 56 (6), 895-917, 2019 | 39* | 2019 |
Technology-augmented choice: how digital innovations are transforming consumer decision processes S Melumad, R Hadi, C Hildebrand, A Ward Customer Needs and Solutions, 0 | 28* | |
The pleasure of assessing and expressing our likes and dislikes D He, S Melumad, MT Pham Journal of Consumer Research 46 (3), 545-563, 2019 | 21 | 2019 |
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies D Hovy, S Melumad, JJ Inman Journal of Consumer Research 48 (3), 394-414, 2021 | 17 | 2021 |
The Metaverse: A new digital frontier for consumer behavior R Hadi, S Melumad, ES Park Journal of Consumer Psychology, 2023 | 12 | 2023 |
The dynamics of distortion: How successive summarization alters the retelling of news S Melumad, R Meyer, YD Kim Journal of Marketing Research 58 (6), 1058-1078, 2021 | 9 | 2021 |
Vocalizing search: How voice technologies alter consumer search processes and satisfaction S Melumad Journal of Consumer Research, ucad009, 2023 | 1 | 2023 |
How Modality Shapes Consumer Behavior J Berger, S Melumad, M Rocklage, G Packard, A Sela, C Song, G Ceylan, ... ACR North American Advances, 2021 | 1 | 2021 |
How Firm Decisions Shape Consumer Sharing J Reiff, I Silver, D Small, H Dai, J Gallus, A McClough, S Eitniear, C Blank, ... ACR North American Advances, 2021 | | 2021 |