| Role of traditional and social media in developing consumer‐based brand equity A Zubair, R Baharun, F Kiran Journal of Public Affairs 22 (2), e2469, 2022 | 24 | 2022 |
| Understanding the Airbnb user continuation intention: The moderating role of perceived risk A Zubair, R Baharun, F Kiran, MA Abro Frontiers in Psychology 13, 929060, 2022 | 8 | 2022 |
| Internet-based digitalmarketing strategies fordata-rich environments: A social network perspective to study gossips F Kiran, A Zubair, I Shahzadi, A Abbas The bottom line 31 (2), 98-113, 2018 | 7 | 2018 |
| HOW TO GENERATE LOYALTY THROUGH SERVICE QUALITY IN PHARMACIES? MEDIATING ROLE OF TRUST A Zubair, F Kiran, L Shahzadi, MAH Mahmood Indo American Journal of Pharmaceutical Sciences 6 (1), 652-661, 2019 | 3 | 2019 |
| Consumers’ Journey toward Brand Loyalty Using Social Media Brand Community Engagement: A Case of Fashion Brands F Kiran, SA Lodhi, R Shabbir, A Zubair Journal of Promotion Management 30 (1), 129-156, 2024 | 2 | 2024 |
| Acceptance of Genetically Modified Organism: A Study based on Consumption Values, Food Attitude, and Food Technology Neophobia F Kiran, F Sultan, MA Nawaz Journal of Management Sciences 10 (1), 57-75, 2023 | 2 | 2023 |
| Challenges for Online Learning in Higher Education: A Developing Country Perspective S Shaheen, F Kiran, J Khurshid, S Zulfiqar Dynamic Curriculum Development and Design Strategies for Effective Online …, 2023 | 1 | 2023 |
| Corporate Governance Practices and Its Impact on Efficiency of Working Capital Management (A Case Study of Pakistan) MR Kamran, AA Choudhary, F Kiran, J Nazir Journal of Accounting and Finance in Emerging Economies 8 (2), 263-274, 2022 | 1 | 2022 |
| " I am done, time to leave" Quitting Intention among Social Media Users: Empirical Evidence of Pakistani Users MA Faisal, F Mushtaq, F Kiran Journal of Development and Social Sciences 5 (3), 477-489, 2024 | | 2024 |
| Nexus Between Personality Traits And Work Engagement Among Faculty Members Of Government Colleges Of Pakistan: Mediating Role Of Psychological Empowerment A Murtaza, MA Sajid, SA Pansota, F Kiran, TS Ghayyur, W Mahmood Kurdish Studies 12 (3), 120-124, 2024 | | 2024 |
| Supporting Environmental Stability Through Ecotourism M Abrar, MA Nawaz, F Kiran, F Asmi IGI Global, 2024 | | 2024 |
| Comparative Study of Performance Appraisal in Hotels F Kiran, R Ijaz Pakistan Journal of Management and Social Issues 2 (1), 28-38, 2024 | | 2024 |
| Constraints of Ecotourism and Proposed Remedies: CPEC Based View T Samin, F Kiran, W Hassan Supporting Environmental Stability Through Ecotourism, 177-197, 2024 | | 2024 |
| Role of Green Finance in Attaining Corporate CSR Goals MR Kamran, S Ambreen, F Kiran, R Mumtaz Pakistan Journal of Humanities and Social Sciences 10 (4), 1371–1383-1371–1383, 2022 | | 2022 |
| Role of Health Literacy in Shaping Consumer Organic Purchase Intention: A TPB-Based Perspective F Kiran, MA Nawaz, NA Qureshi, S Ali Sustainable Business and Society in Emerging Economies 3 (4), 641-651, 2021 | | 2021 |
