| Attributes of the coffee shop business related to customer satisfaction WS Lee, J Moon, M Song Journal of Foodservice Business Research 21 (6), 628-641, 2018 | 111 | 2018 |
| Network text analysis of medical tourism in newspapers using text mining: The South Korea case S Kim, WS Lee Tourism Management Perspectives 31, 332-339, 2019 | 61 | 2019 |
| Willingness to pay for an ecological park experience WS Lee, AR Graefe, D Hwang Asia Pacific Journal of Tourism Research 18 (3), 288-302, 2013 | 56 | 2013 |
| Antecedents of purchase intention at Starbucks in the context of covid-19 pandemic J Shim, J Moon, M Song, WS Lee Sustainability 13 (4), 1758, 2021 | 55 | 2021 |
| Application of upper echelon theory for corporate social responsibility dimensions: Evidence from the restaurant industry WS Lee, KA Sun, J Moon Journal of Quality Assurance in Hospitality & Tourism 19 (3), 387-414, 2018 | 53 | 2018 |
| Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model J Jung, E Park, J Moon, WS Lee Sustainability 13 (3), 1185, 2021 | 51 | 2021 |
| Effects of leisure participation on life satisfaction in older Korean adults: A panel analysis H Yoon, WS Lee, KB Kim, J Moon International journal of environmental research and public health 17 (12), 4402, 2020 | 51 | 2020 |
| Influential attributes for the selection of luxury camping: A mixed-logit method WS Lee, JK Lee, J Moon Journal of Hospitality and Tourism Management 40, 88-93, 2019 | 51 | 2019 |
| Determinants of CEO strategic risk-taking in the airline industry WS Lee, J Moon Tourism Management Perspectives 18, 111-117, 2016 | 51 | 2016 |
| Determinants of restaurant internationalization: an upper echelons theory perspective WS Lee, I Kim, J Moon International Journal of Contemporary Hospitality Management, 2016 | 47 | 2016 |
| Valuation of an eco-friendly hiking trail using the contingent valuation method: An application of psychological ownership theory WS Lee, J Kim, AR Graefe, SH Chi Scandinavian Journal of Hospitality and Tourism 13 (1), 55-69, 2013 | 44 | 2013 |
| The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory J Shim, J Moon, WS Lee, N Chung Sustainability 13 (4), 2131, 2021 | 43 | 2021 |
| Influence of nostalgia on authenticity, satisfaction, and revisit intention: The case of Jidong mural alley in Korea SY Park, D Hwang, WS Lee, J Heo International Journal of Hospitality & Tourism Administration 21 (4), 440-455, 2020 | 43 | 2020 |
| Determinants of the payout decision in the airline industry J Moon, WS Lee, J Dattilo Journal of Air Transport Management 42, 282-288, 2015 | 42 | 2015 |
| Study on the preference for capsule hotel attributes using a choice experiment WS Lee, JK Lee, J Moon Tourism Economics 24 (4), 492-499, 2018 | 36 | 2018 |
| Evaluation of firefly as a tourist attraction and resource using contingent valuation method based on a new environmental paradigm YT Hwang, J Moon, WS Lee, SA Kim, J Kim Journal of Quality Assurance in Hospitality & Tourism 21 (3), 320-336, 2020 | 29 | 2020 |
| Valuation of mudflats in nature-based tourism: Inclusion of perceived value of festival experiences Y Choi, WS Lee, CK Lee, J Dattilo Tourism Economics 21 (4), 833-851, 2015 | 26 | 2015 |
| Application of the technology acceptance model to food delivery apps WS Lee, M Song, J Moon, R Tang British Food Journal, 2022 | 25 | 2022 |
| Determinants of systematic risk in the online travel agency industry WS Lee, J Moon, S Lee, D Kerstetter Tourism Economics 21 (2), 341-355, 2015 | 25 | 2015 |
| Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction M Song, WS Lee, J Moon Tourism Management Perspectives 32, 100572, 2019 | 24 | 2019 |
