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Wensheng Huang
Wensheng Huang
Department of Information Management, Beijing Jiaotong University
在 bjtu.edu.cn 的电子邮件经过验证
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Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms
W Huang, X Wang, Q Zhang, J Han, R Zhang
Journal of Retailing and Consumer Services 84, 104199, 2025
2025
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