| Women harassment at workplace: A study of Pakistani television channels A Zia, S Batool, Z Yasin Global Media Journal: Pakistan Edition 9 (1), 1-15, 2016 | 20 | 2016 |
| Comparative Study of Peace Process between Pakistan and India in The News, Daily Dawn, and The Times of India: A Case study of'Aman Ki Asha S Batool, Z Yasin, T Khurshid Journal of Political Studies 22 (2), 511-527, 2015 | 8 | 2015 |
| Impact of mobile application compatibility, online shopping and payment on the user satisfaction in Pakistan context: mediating role of social networking site adoption S Awais, Z Yasin, F Raza Journal of Management Practices, Humanities and Social Sciences 6 (1), 28-39, 2022 | 7 | 2022 |
| Role of Instagram in Promoting Extravagant Wedding Trends: An Analysis of Social Pressures on the Middle Class S Batool, Z Yasin, M Islam Journal of Management Practices, Humanities and Social Sciences 5 (2), 01-09, 2021 | 5 | 2021 |
| Role of Social Media in Democratization in Pakistan: An Analysis of Political Awareness, Efficacy and Participation in Youth S Batool, Z Yasin, A Batool International Review of Social Sciences 8 (9), 144-161, 2020 | 5 | 2020 |
| Role of Interpersonal Communication and Mass Media in Awareness, Prevention and Control Of HIV/Aids in Punjab, Pakistan Z Yasin Journal of Media Studies 36 (1), 131-150, 2021 | 4 | 2021 |
| Role of “Dirilis Ertugrul” in Creating Awareness and Understanding of Islam Among Pakistani Youth Z Yasin, N Iqbal, H Tariq, M Fareed, I Islam Journal of Management Practices, Humanities and Social Sciences 5 (1), 40-49, 2021 | 3 | 2021 |
| Using Facebook for Government Public Relations Campaigns: Relationship between Information Seeking Attitude and Effectiveness of Public Relations Outcomes for Facebook F Mahmood, Z Yasin Journal of Media Studies 34 (1), 41-52, 2019 | 3 | 2019 |
| Antecedents of Rape Cases Exposure Over Social Media: A Comparative Study of Urban and Rural Areas of Lahore District A Khalid, S Charles, Z Yasin, M Tallat Journal of Management Practices, Humanities and Social Sciences 5 (5), 10-20, 2021 | 2 | 2021 |
| How does brand promotion on special occasions impact consumer purchasing behavior? Z Yasin, SI Toor, F Raza Journal of Media Studies 38 (1), 2023 | 1 | 2023 |
| Framing Of Pakistani Media Regarding Afghan Taliban: Before and After Their Takeover Z Yasin, S Qureshi, Farah, M Farrukh Pakistan Journal of Social Research 4 (4), 291-298, 2022 | 1 | 2022 |
| Social Media, National Security and Perception of Pakistani Millennial W Zulqernain, Z Yasin, N Hashmi Journal of Media Studies 37 (1), 175-186, 2022 | 1 | 2022 |
| Exploring Transgender’s Representation, Perceptions and Experiences: An Analytical Study of Portrayal of Transgenders in Bollywood Movies and Its Effects on Transgender … Z Yasin, S Batool, I Naseer Global Mass Communication Review 5 (iii), 95-108, 2020 | 1 | 2020 |
| Educational Motives and Perceived Educational Consequences as Predictors of Facebook Usage A Zia, M Hussain, Z Yasin Journal of Media Studies 35 (2), 1-31, 2020 | 1 | 2020 |
| Role Of Closed Facebook Groups In Mental Well-Being Of Pakistani Women Z Yasin, S Sultana, S Sattar Jahan-e-Tahqeeq 7 (2), 389-400, 2024 | | 2024 |
| Conflict Resolution vs. Conflict Aggravation: Role of Pakistani Newspapers in Portraying Civil-Military Conflicts (2008-2018) H Siddique, S Ismail, Z Yasin Global Political Review 9 (1), 44-54, 2024 | | 2024 |
| Content Analysis of Drama Promos: Exploring Instances of Violence Against Women across three Leading Pakistani TV Channels Z Yasin, S Ismail, S Iqbal Global Sociological Review 9 (1), 179-190, 2024 | | 2024 |
| Impact of Visual Elements of Fast-Moving Consumer Goods (FMCGS) In Digital Advertising on Consumer Habit Z Yasin, S Ismail, A Arshad Tanazur 4 (3), 1-24, 2023 | | 2023 |
| Effects of ICTs on the Academic Performances of Students Z Yasin, SI Toor, S Kanwal Journal of Professional Research in Social Sciences 10 (2), 99-112, 2023 | | 2023 |
| Impact of Violence on the Professional Commitments of Journalists in Pakistan S Hussain, L Shaheen, Z Yasin Journal of Media and Communication Studies 3 (2), 16-32, 2023 | | 2023 |
Dr. Sumera BatoolAssociate Professor, Chairperson, Department of Mass Communication, LCWU在 lcwu.edu.pk 的电子邮件经过验证
