| The science on front-of-package food labels KL Hawley, CA Roberto, MA Bragg, PJ Liu, MB Schwartz, KD Brownell Public Health Nutrition 16 (March), 430-439, 2013 | 619 | 2013 |
| Using behavioral economics to design more effective food policies to address obesity PJ Liu, J Wisdom, CA Roberto, LJ Liu, PA Ubel Applied Economic Perspectives and Policy 36 (March), 6-24, 2014 | 215 | 2014 |
| A test of different menu labeling presentations PJ Liu, CA Roberto, LJ Liu, KD Brownell Appetite 59 (December), 770-777, 2012 | 159 | 2012 |
| A Framework for Understanding Consumer Choices for Others PJ Liu, SK Dallas, GJ Fitzsimons Journal of Consumer Research 46 (3), 2019 | 111 | 2019 |
| Vice-virtue bundles PJ Liu, KL Haws, C Lamberton, TH Campbell, GJ Fitzsimons Management Science 61 (1), 204-228, 2015 | 96 | 2015 |
| That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption AH Tangari, M Bui, KL Haws, PJ Liu Journal of Marketing 83 (1), 133-150, 2019 | 65 | 2019 |
| The use of sports references in marketing of food and beverage products in supermarkets MA Bragg, PJ Liu, CA Roberto, V Sarda, JL Harris, KD Brownell Public Health Nutrition 16 (April), 738-740, 2013 | 64 | 2013 |
| Potential problems with increasing serving sizes on the Nutrition Facts label SK Dallas, PJ Liu, PA Ubel Appetite 95 (December), 577-584, 2015 | 56 | 2015 |
| Don't Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices SK Dallas, PJ Liu, PA Ubel Journal of Consumer Psychology 29 (1), 60-69, 2019 | 55 | 2019 |
| Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight KL Haws, PJ Liu, JP Redden, HJ Silver Journal of Marketing Research 54 (4), 619-635, 2017 | 47 | 2017 |
| Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects PJ Liu, C Lamberton, KL Haws Journal of Marketing 79 (May), 74-90, 2015 | 45 | 2015 |
| Half-Size Me? How Calorie and Price Information Influence Ordering on Restaurant Menus with Both Half and Full Entrée Portion Sizes KL Haws, PJ Liu Appetite 97 (February), 127-137, 2016 | 42 | 2016 |
| Mindful Matching: Ordinal versus Nominal Attributes PJ Liu, B McFerran, KL Haws Journal of Marketing Research 57 (1), 134-155, 2020 | 40 | 2020 |
| Matching choices to avoid offending stigmatized group members PJ Liu, TH Campbell, GJ Fitzsimons, GM Fitzsimons Organizational Behavior and Human Decision Processes 122 (November), 291-304, 2013 | 40 | 2013 |
| Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense PJ Liu, C Lamberton, JR Bettman, GJ Fitzsimons Journal of Consumer Research 45 (6), 1164-1193, 2019 | 37 | 2019 |
| The Primacy of ‘What’ Over ‘How Much’: How Type and Quantity Shape Healthiness Perceptions of Food Portions PJ Liu, KL Haws, K Scherr, JP Redden, JR Bettman, GJ Fitzsimons Management Science 65 (7), 3353–3381, 2019 | 36 | 2019 |
| Sharing Extraordinary Experiences Fosters Feelings of Closeness KE Min, PJ Liu, S Kim Personality and Social Psychology Bulletin 44 (1), 107-121, 2018 | 35 | 2018 |
| The gift of psychological closeness: How feasible versus desirable gifts reduce psychological distance to the giver SY Rim, KE Min, PJ Liu, TL Chartrand, Y Trope Personality and Social Psychology Bulletin 45 (3), 360-371, 2019 | 33 | 2019 |
| Behavioral economics and diabetic eye exams AM Williams, PJ Liu, KW Muir, EL Waxman Preventive Medicine 112 (1), 76-87, 2018 | 29 | 2018 |
| Where do you want to go for dinner? A preference expression asymmetry in joint consumption PJ Liu, KE Min Journal of Marketing Research 57 (6), 1037-1054, 2020 | 28 | 2020 |
