| Modeling the impact of corporate reputation on customer satisfaction and loyalty using partial least squares S Helm, A Eggert, I Garnefeld Handbook of partial least squares, 515-534, 2010 | 537 | 2010 |
| Beyond traditional word‐of‐mouth: An expanded model of customer‐driven influence V Blazevic, W Hammedi, I Garnefeld, RT Rust, T Keiningham, ... Journal of Service Management, 2013 | 339 | 2013 |
| Growing existing customers’ revenue streams through customer referral programs I Garnefeld, A Eggert, SV Helm, SS Tax Journal of Marketing 77 (4), 17-32, 2013 | 241 | 2013 |
| Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty I Garnefeld, S Helm, A Eggert Journal of Service Research 14 (1), 93-107, 2011 | 160 | 2011 |
| Explicit incentives in online communities: boon or bane? I Garnefeld, A Iseke, A Krebs International Journal of Electronic Commerce 17 (1), 11-38, 2012 | 141 | 2012 |
| Perceived corporate reputation and consumer satisfaction–an experimental exploration of causal relationships S Helm, I Garnefeld, J Tolsdorf Australasian Marketing Journal 17 (2), 69-74, 2009 | 113 | 2009 |
| Managing the bright and dark sides of status endowment in hierarchical loyalty programs A Eggert, L Steinhoff, I Garnefeld Journal of Service Research 18 (2), 210-228, 2015 | 104 | 2015 |
| Kundenbindung durch Weiterempfehlung: eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden I Garnefeld Springer-Verlag, 2008 | 45 | 2008 |
| Primacy versus recency effects in extended service encounters I Garnefeld, L Steinhoff Journal of Service Management, 2013 | 35 | 2013 |
| Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden A Eggert, S Helm, I Garnefeld Marketing: Zeitschrift für Forschung und Praxis, 233-245, 2007 | 35 | 2007 |
| May we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews I Garnefeld, S Helm, AK Grötschel Electronic Markets 30 (4), 805-820, 2020 | 30 | 2020 |
| Exploring the link between payment schemes and customer fraud: a mental accounting perspective I Garnefeld, A Eggert, M Husemann-Kopetzky, E Böhm Journal of the Academy of Marketing Science 47 (4), 595-616, 2019 | 22 | 2019 |
| Online reviews generated through product testing: can more favorable reviews be enticed with free products? I Garnefeld, T Krah, E Böhm, DD Gremler Journal of the Academy of Marketing Science 49 (4), 703-722, 2021 | 21 | 2021 |
| I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions I Garnefeld, E Böhm, L Klimke, A Oestreich Journal of the Academy of Marketing Science 46 (6), 1133-1147, 2018 | 17 | 2018 |
| Customer referral programs: Does paying for referrals undermine the positive effects of word-of-mouth S Helm, I Garnefeld, L Kurze, A Willach AMA Winter Educators’ Conference Proceedings 22, 304-305, 2011 | 8 | 2011 |
| How profound is the allure of endowed status in hierarchical loyalty programs? A Eggert, I Garnefeld, L Steinhoff Customer and service systems, 31, 2014 | 6 | 2014 |
| Engineered customer referrals: prevalence and antecedents I Garnefeld, SV Helm Marketing Challenges in a Turbulent Business Environment, 1-6, 2016 | 4 | 2016 |
| Modelling the impact of corporate reputation on customer satisfaction and loyalty using PLS. SHA Eggert, I Garnefeld Handbook of Partial Least Squares: Concepts, Methods, and Applications, 2009 | 3 | 2009 |
| Unintended effects of referral reward programs: exploring the impact of rewards on opportunistic behavior I Garnefeld, E Münkhoff, J Hogreve, A Eggert Audencia Nantes, 2009 | 3 | 2009 |
| Word-of-mouth as a source of customer loyalty: an experimental investigation in the service sector S Helm, A Eggert, I Garnefeld Enhancing Knowledge Development in Marketing 18, 337-338, 2007 | 3 | 2007 |
