| The impact of corporate social responsibility on brand loyalty B Dapi, MA Phiri Journal of governance and regulation 4 (4), 8-16, 2015 | 45 | 2015 |
| Corporate social responsibility as a practicality of Ubuntu to build brand loyalty: a case of mobile telecommunication in South Africa B Senooane Mediterranean Journal of Social Sciences 5 (25), 167-175, 2014 | 12 | 2014 |
| Integrated marketing communication as the key component to building customer based brand equity. BC Dapi | 2 | 2012 |
| Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective B Senooane, J Wiid Journal of Marketing and Consumer Behaviour in Emerging Markets 2 (17), 46-65, 2023 | 1 | 2023 |
| Do Demographics Matter in Childhood Attitudes on Materialism? Understanding South African Tween Consumers B Senooane International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023 | 1 | 2023 |
| Is retail leadership what the economy needs today? Key factors for effectiveness JA Wiid, MC Cant, B Senooane International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 1 | 2022 |
| Integrated Marketing Communications (Imc) As a Critical Component to Building Customer Based Brand Equity B Dapi, P Chitakunye, M Phiri, A Takhar-Lail ACR North American Advances, 2014 | 1 | 2014 |
| Small and medium-sized enterprise brand development in an emerging economy: The view of the owner/manager J Wiid, B Senooane, M Cant Development Management 3 (23), 50-59, 2024 | | 2024 |
| Consuming Kids: Testing a Dichotomous Scale for Measuring Children's Material Values BC Senooane Consumer Behaviour Review 8 (1), 1-14, 2024 | | 2024 |
| The commercialisation of childhood? Materialism values of South African tweens B Senooane International Journal of Research in Business and Social Science (2147-4478 …, 2023 | | 2023 |
| Predicting the Diffusion of Microgeneration Technologies: An Emerging Market Perspective. N Mkhize, B Senooane Emerging Markets Conference Board, 527-545, 2023 | | 2023 |
| Developing a socioecological model for tweens’ consumption of branded apparel BC Senooane, MA Phiri The Retail and Marketing Review 16 (1), 84-99, 2020 | | 2020 |
Maxwell PhiriProfessor of Marketing and Supply Chain Management在 ukzn.ac.za 的电子邮件经过验证
Maxwell PhiriProfessor of Marketing and Supply Chain Management在 ukzn.ac.za 的电子邮件经过验证