| Impact of total quality management on customer satisfaction FR AK International Journal of Management and Commerce Innovations 4 (2), 702-709, 2017 | 13 | 2017 |
| Caring the sharing apps–exploration of the factors affecting user satisfaction with sharing economy apps AKF Rasheed, AT Nandukrishna Journal of Global Marketing 36 (3), 225-239, 2023 | 10 | 2023 |
| Factors influencing green brand loyalty and green purchase behaviour FR Ak, D Yogendran, AA Mundol National Institute of Technology 14 (2), 921-928, 2020 | 7 | 2020 |
| Sharing more, owning less: how consumer minimalism drives the sharing economy AKF Rasheed, J Balakrishnan Journal of Promotion Management 30 (3), 333-359, 2024 | 4 | 2024 |
| Cutting the clutter: how minimalism drives customer citizenship behaviour within the sharing economy-based services AKF Rasheed, J Balakrishnan Kybernetes, 2023 | 4 | 2023 |
| Going green and staying loyal: how different are generation Z travellers towards green brand loyalty of hotels AKF Rasheed, J Balakrishnan Tourism Review, 2023 | 2 | 2023 |
| From congruity to loyalty: how congruity factors drive sharing economy AKF Rasheed, J Balakrishnan Journal of Hospitality and Tourism Insights, 2023 | 1 | 2023 |
| Innovating for retention: strategies for enhancing customer retention in theme parks AKF Rasheed, J Balakrishnan World Leisure Journal, 1-19, 2024 | | 2024 |
| Investigating the switch from sanitary napkins to menstrual cups NT Ajith, AKF Rasheed Journal of Cleaner Production 452, 142197, 2024 | | 2024 |
Janarthanan BalakrishnanDepartment of Management Studies, National Institute of Technology, Tiruchirapalli在 nitt.edu 的电子邮件经过验证
Janarthanan BalakrishnanDepartment of Management Studies, National Institute of Technology, Tiruchirapalli在 nitt.edu 的电子邮件经过验证
Nandukrishna T AjithResearch Scholar在 nitt.edu 的电子邮件经过验证