| Ethical behaviour in organizations: A literature review M Geeta, J Pooja, PN Mishra Journal of Research in Business and Management 4 (1), 1-6, 2016 | 33 | 2016 |
| Online brand communication and building brand trust: social information processing theory perspective G Marmat Global Knowledge, Memory and Communication 71 (6/7), 584-604, 2022 | 26 | 2022 |
| Understanding ethical/unethical behavior in pharmaceutical companies: a literature review G Marmat, P Jain, PN Mishra International journal of pharmaceutical and healthcare marketing 14 (3), 367-394, 2020 | 23 | 2020 |
| Enhancing brand experience in the online social media network context: A contingency perspective G Marmat Qualitative Market Research: An International Journal 24 (5), 581-609, 2021 | 14 | 2021 |
| A framework for transitioning brand trust to brand love G Marmat Management Decision 61 (6), 1554-1584, 2023 | 13 | 2023 |
| Influence of aesthetics attributes of brand web pages on customer brand engagement G Marmat Global Knowledge, Memory and Communication 72 (4/5), 484-505, 2023 | 10 | 2023 |
| Predicting intention of business students to behave ethically in the Indian context: from the perspective of Theory of Planned Behaviour G Marmat Higher Education, Skills and Work-Based Learning 12 (3), 437-458, 2022 | 7 | 2022 |
| Contingency framework for understanding quality in public and private hospitals of India G Marmat, P Jain International Journal of Pharmaceutical and Healthcare Marketing 14 (1), 137-158, 2020 | 6 | 2020 |
| Role of ICT in sustainability of research: a conceptual framework G Marmat International Journal of Science and Research (IJSR) 2 (4), 548-550, 2013 | 6 | 2013 |
| Moderating effects of uncertainty on relative brand trust–love G Marmat Global Knowledge, Memory and Communication, 2023 | 2 | 2023 |
| A study of ethical behavior in pharmaceutical marketing companies of India M Geeta Institute of Management Studies, DAVV, Indore, 2019 | 1 | 2019 |
| Micro-meso-macro framework: a three-layered approach to understand brand pride G Marmat, M Kashif Global Knowledge, Memory and Communication, 2024 | | 2024 |
