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Jens Blumrodt
Jens Blumrodt
Professeur de Management, Rennes School of Business
在 rennes-sb.com 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
European football teams' CSR engagement impacts on customer‐based brand equity
J Blumrodt, D Bryson, J Flanagan
Journal of Consumer Marketing 29 (7), 482-493, 2012
1532012
Professional football clubs and corporate social responsibility
J Blumrodt, M Desbordes, D Bodin
Sport, business and management: an international journal 3 (3), 205-225, 2013
1162013
Enhancing Football Brands' Brand Equity
J Blumrodt
Journal of Applied Business Research 30 (5), 1551, 2014
242014
The sport entertainment industry and corporate social responsibility
J Blumrodt, M Desbordes, D Bodin
Journal of Management & Organization 14 (6), 514-529, 2010
172010
The Tour de France: corporate sponsorships and doping accusations
J Blumrodt, PJ Kitchen
Journal of Business Strategy 36 (2), 41-48, 2015
152015
Sports et publicités imprimées dans les magazines en France: une communication masculine dominante et stéréotypée?
S Héas, D Bodin, L Robène, D Meunier, J Blumrodt
Études de communication. langages, information, médiations, 131-156, 2006
132006
Webpage design and quality of seaside tourism destinations: A question of collaboration
J Blumrodt, A Palmer
International Business Research 6 (9), 1, 2013
112013
Performativité: relectures et usages d'une notion frontière
J Denis
CEGES, Univ. de Lille 3, 2007
112007
Managing brand identity strategy: how professional football wins the game
J Blumrodt, NC Huang-Horowitz
Journal of Business Strategy 38 (6), 31-37, 2017
72017
On-line destination branding: An investigation into the divergence between brand goals and on-line implementation
J Blumrodt, A Palmer
Journal of Applied Business Research 30 (6), 1597, 2014
62014
Professional football clubs and corporate social responsibility. Sport, Business and Management: An International Journal, 3 (3), 205–225. doi: 10.1108
J Blumrodt, M Desbordes, D Bodin
SBM-04-2011-005010.1108/SBM-04-2011-0050, 2013
52013
Instagram Users’ Motives of Social Media Engagement with Female Athletes
R Dakroub, B Koles, H Issa, B Jens
The International Journal of Sport and Society 14 (2), 173, 2023
42023
Professional Football Clubs and Corporate Social Responsibility. Sport, Business and Management: An International Journal, 3, 205-225
J Blumrodt, M Desbordes, D Bodin
42013
Corporate responsibility in sport combating doping at the Tour de France
J Blumrodt, J Roloff
Cahier de la Recherche de l'ISC Paris, pp. 26-59, 2009
42009
Branding Tourism Seaside Destinations Through Websites
J Blumrodt, A Palmer
Academy of Management Proceedings 2012 (1), 13666, 2012
22012
L'Industrie du Sport et la RSE. A l'exemple du sport spectacle professionnel
J Blumrodt, J Roloff
CRSDD, le RIODD, le CEREGMIA et l'ISIAM Conférence internationale, 2009
22009
Predicting MMA leagues’ fan involvement through its brand credibility and league-brand associations
R Dakroub, H Issa, J Blumrodt
Managing Sport and Leisure, 1-19, 2023
12023
The Sport Entertainment Industry and Customer Oriented Brand Management
J Blumrodt, D Bryson
12011
La Communication Marketing et son Impact sur la Perception des Publics. Un exemple de l'industrie du sport spectacle.
J Blumrodt, D Bodin
Revue Européenne de Management du sport, pp. 17-31, 2009
12009
Brand Image Impacts on Spectators’ Purchase Behaviour: The German football club VfB Stuttgart
J Blumrodt
Routledge Handbook of Football Marketing, 337-350, 2017
2017
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