European football teams' CSR engagement impacts on customer‐based brand equity J Blumrodt, D Bryson, J Flanagan Journal of Consumer Marketing 29 (7), 482-493, 2012 | 153 | 2012 |
Professional football clubs and corporate social responsibility J Blumrodt, M Desbordes, D Bodin Sport, business and management: an international journal 3 (3), 205-225, 2013 | 116 | 2013 |
Enhancing Football Brands' Brand Equity J Blumrodt Journal of Applied Business Research 30 (5), 1551, 2014 | 24 | 2014 |
The sport entertainment industry and corporate social responsibility J Blumrodt, M Desbordes, D Bodin Journal of Management & Organization 14 (6), 514-529, 2010 | 17 | 2010 |
The Tour de France: corporate sponsorships and doping accusations J Blumrodt, PJ Kitchen Journal of Business Strategy 36 (2), 41-48, 2015 | 15 | 2015 |
Sports et publicités imprimées dans les magazines en France: une communication masculine dominante et stéréotypée? S Héas, D Bodin, L Robène, D Meunier, J Blumrodt Études de communication. langages, information, médiations, 131-156, 2006 | 13 | 2006 |
Webpage design and quality of seaside tourism destinations: A question of collaboration J Blumrodt, A Palmer International Business Research 6 (9), 1, 2013 | 11 | 2013 |
Performativité: relectures et usages d'une notion frontière J Denis CEGES, Univ. de Lille 3, 2007 | 11 | 2007 |
Managing brand identity strategy: how professional football wins the game J Blumrodt, NC Huang-Horowitz Journal of Business Strategy 38 (6), 31-37, 2017 | 7 | 2017 |
On-line destination branding: An investigation into the divergence between brand goals and on-line implementation J Blumrodt, A Palmer Journal of Applied Business Research 30 (6), 1597, 2014 | 6 | 2014 |
Professional football clubs and corporate social responsibility. Sport, Business and Management: An International Journal, 3 (3), 205–225. doi: 10.1108 J Blumrodt, M Desbordes, D Bodin SBM-04-2011-005010.1108/SBM-04-2011-0050, 2013 | 5 | 2013 |
Instagram Users’ Motives of Social Media Engagement with Female Athletes R Dakroub, B Koles, H Issa, B Jens The International Journal of Sport and Society 14 (2), 173, 2023 | 4 | 2023 |
Professional Football Clubs and Corporate Social Responsibility. Sport, Business and Management: An International Journal, 3, 205-225 J Blumrodt, M Desbordes, D Bodin | 4 | 2013 |
Corporate responsibility in sport combating doping at the Tour de France J Blumrodt, J Roloff Cahier de la Recherche de l'ISC Paris, pp. 26-59, 2009 | 4 | 2009 |
Branding Tourism Seaside Destinations Through Websites J Blumrodt, A Palmer Academy of Management Proceedings 2012 (1), 13666, 2012 | 2 | 2012 |
L'Industrie du Sport et la RSE. A l'exemple du sport spectacle professionnel J Blumrodt, J Roloff CRSDD, le RIODD, le CEREGMIA et l'ISIAM Conférence internationale, 2009 | 2 | 2009 |
Predicting MMA leagues’ fan involvement through its brand credibility and league-brand associations R Dakroub, H Issa, J Blumrodt Managing Sport and Leisure, 1-19, 2023 | 1 | 2023 |
The Sport Entertainment Industry and Customer Oriented Brand Management J Blumrodt, D Bryson | 1 | 2011 |
La Communication Marketing et son Impact sur la Perception des Publics. Un exemple de l'industrie du sport spectacle. J Blumrodt, D Bodin Revue Européenne de Management du sport, pp. 17-31, 2009 | 1 | 2009 |
Brand Image Impacts on Spectators’ Purchase Behaviour: The German football club VfB Stuttgart J Blumrodt Routledge Handbook of Football Marketing, 337-350, 2017 | | 2017 |