| Positive gender congruency effects on shopper responses: field evidence from a gender egalitarian culture T Otterbring, R Bhatnagar, P Samuelsson, S Borau Journal of Retailing and Consumer Services 63, 102738, 2021 | 25 | 2021 |
| Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries T Otterbring, P Samuelsson, J Arsenovic, CT Elbæk, M Folwarczny European Journal of Marketing 57 (7), 1854-1885, 2023 | 17 | 2023 |
| Incremental and radical service innovation in Healthcare P Samuelsson, L Witell, P Gottfridsson, M Elg Handbook of Service Science, Volume II, 619-638, 2019 | 17 | 2019 |
| Social entrepreneurs in service: motivations and types P Samuelsson, L Witell Journal of Services Marketing 36 (9), 27-40, 2022 | 14 | 2022 |
| The effects of innovation types and customer participation on organizational performance in complex services P Samuelsson European Journal of Marketing 57 (13), 27-55, 2023 | 13 | 2023 |
| Going the extra mile, now or after a while: the impact of employee proactivity in retail service encounters on customers’ shopping responses T Otterbring, J Arsenovic, P Samuelsson, S Malodia, A Dhir British Journal of Management 35 (3), 1425-1448, 2024 | 7 | 2024 |
| Framing service innovation in healthcare P Samuelsson Karlstads universitet, 2021 | 4 | 2021 |
| Public Management Logics for Service Innovation P Samuelsson, A Sukhov, C Lu, J Kaluza Service Innovation For Sustainable Business: Stimulating, Realizing And …, 2019 | 1 | 2019 |
| Breaking Barriers: Empowering Effective Food Waste Solutions in the Nordic Countries F Wikström, H Williams, P Samuelsson, S Jagstedt Nordisk Ministerråd, 2024 | | 2024 |
