Analyzing organizational barriers towards building postpandemic supply chain resilience in Indian MSMEs: a grey-DEMATEL approach T Banerjee, A Trivedi, GM Sharma, M Gharib, SS Hameed Benchmarking: An International Journal 30 (6), 1966-1992, 2022 | 77 | 2022 |
Is Consumer Behaviour Varying Towards Low And High Involvement Products Even Sports Celebrity Endorsed? TA S.Shahul Hameed, Dr.S.Madhavan INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 9 (03), 4848-4852, 2020 | 55 | 2020 |
Impact of Ict Knowledge, Library Infrastructure Facilities on Students’ usage of E-Resources-An Empirical Study M Mani, SS Hameed, A Thirumagal Library Philosophy and Practice (e-journal) 2225, 2019 | 38 | 2019 |
Impact of Sports Celebrities Endorsements on Consumer Behaviour of Low and High Involvement Consumer Products SSH S. Madhavan XIBA BUSINESS REVIEW 3 (1&2), 13-20, 2017 | 37* | 2017 |
Optimization system for financial early warning model based on the computational intelligence and neural network method M Kathikeyan, A Roy, SS Hameed, PR Gedamkar, G Manikandan, V Kale 2022 5th International Conference on Contemporary Computing and Informatics …, 2022 | 29 | 2022 |
Representing Women Entrepreneurs in Tamil Movies T Arumugam, S Sethu, V Kalyani, S Shahul Hameed, P Divakar American Journal of Economics and Sociology 81 (1), 115-125, 2022 | 25 | 2022 |
Buyer behaviour modelling of rural online purchase intention using logistic regression T Arumugam, SS Hameed, MA Sanjeev International Journal of Management and Enterprise Development 22 (2), 139-157, 2023 | 24 | 2023 |
The impact of organizational identification and employee engagement on intellectual capital assets: an empirical study CMR Sugirtha, SS Hameed, T Arumugam Test Eng. Manag 83, 6277-6285, 2020 | 21 | 2020 |
Moderating effects of challenges on self-efficacy and satisfaction of women street vendors JTSSH A. Muthulakshmi International Journal of Electronic Finance 13 (3), pp. 386–402, 2024 | | 2024 |
IN-GROUP BRAND FAILURE DEVELOPS PSEUDO EFFECTS ON BRANDS: EXPLORING CONSUMER PSYCHOLOGICAL DIMENSIONS DKB Dr. S. Shahul Hameed, Dr.A.Mariammal Kanpur Philosophers 9 (III), 107-110, 2022 | | 2022 |
The Mediating Role Of Self Factors On Relationship Between Corporate Social Responsibility And Employee Commitment SSH H. Hari Harasudha Restaurant Business 118 (1), 65-75, 2019 | | 2019 |
Factors Contributing to and Impeding Career Success among MBA Students DAND S.Shahul Hameed Research Directions 7 (4), 2019 | | 2019 |
EXPLORING ETHICAL VARIABLE OF CORPORATE SOCIAL RESPONSIBILITY CONSTRUCT THROUGH CASE STUDIES HHH S. Shahul Hameed International Journal of Management, Technology And Engineering 9 (2), 2454 …, 2019 | | 2019 |
BRAND ENDORSEMENT BY INDIAN SPORTS CELEBRITIES: IT’S IMPACT ON PURCHASE INTENTION OF LOW AND HIGH INVOLVEMENT PRODUCTS SSH Dr. S.Madhavan Review of Research 8 (3), 1-5, 2018 | | 2018 |
A Study on Brand Endorsement by Indian Sports Celebrities and Their Impacts on Consumer Behavior with Special Reference to Low & High Involvement Consumer Goods DSS Hameed International journal of Commerce and Management 8 (4), 134 - 137, ISSN:0975 …, 2017 | | 2017 |