Sponsoring Esports to Improve Brand Image BDA Freitas, RS Contreras-Espinosa, PÁP Correia Scientific annals of economics and business 67 (4), 495-515, 2020 | 18 | 2020 |
A Model of the Threats that Disreputable Behavior Present to Esports Sponsors BDA Freitas, RS Contreras-Espinosa, PÁP Correia Contemporary Management Research 17 (1), 27-64, 2021 | 17 | 2021 |
Identifying the pros, cons and tactics of eSports sponsorships: An integrative literature review BDA Freitas, RS Contreras-Espinosa, PÁP Correia Comunicação Pública 15 (28), 2020 | 13 | 2020 |
How Society’s Negative View of Videogames Can Discourage Brands from Sponsoring eSports BDA Freitas, RS Contreras-Espinosa, PÁP Correia International Conference on Videogame Sciences and Arts, 136-149, 2019 | 6 | 2019 |
The Benefits and Risks of Sponsoring eSports: A Brief Literature Review BDA Freitas, RS Contreras-Espinosa, PÁP Correia eSports Yearbook 2017/18, 49-57, 2019 | 5 | 2019 |
The Infancy of the Esports Industry as a Risk to its Sponsors BDA Freitas Scientific Annals of Economics and Business 70 (3), 421-458, 2023 | 4 | 2023 |
The importance of incorporating relevant-added value into esports sponsorships BDA Freitas, RS Contreras-Espinosa, PÁP Correia Journal of Contemporary Marketing Science 4 (3), 397-423, 2021 | 4 | 2021 |
Attractiveness of cultural events organized by hotels BDA Freitas, P Correia International Journal of Culture, Tourism and Hospitality Research 13 (1 …, 2019 | 4 | 2019 |
Esports Sponsorships: The Double-Edged Sword Effect of Having a Very Vocal Audience BDA Freitas, RS Contreras-Espinosa, PÁP Correia International Conference on Videogame Sciences and Arts, 1-14, 2020 | 2 | 2020 |
6 How the Negative Public View of Videogames Threatens Esports Sponsors BDA Freitas, RS Contreras-Espinosa Esports and the Media, 85, 2022 | 1 | 2022 |
The Threat of Disreputable Behaviour for Esports Sponsors BDA Freitas, RS Contreras-Espinosa, PÁP Correia Transnational Marketing Journal 9 (2), 495-515, 2021 | 1 | 2021 |
The Main Benefits, Risks, and Strategies of Sponsoring Esports BDA Freitas Universitat de Vic-Universitat Central de Catalunya, 2021 | 1 | 2021 |
Esports Sponsoring: The Double-Edged Sword Effect of Having a Global Audience BDA Freitas, RS Contreras-Espinosa Videogame Sciences and Arts.(2021), 2021 | 1 | 2021 |
VII International Forum of Management–Madeira: book of proceedings PÁP Correia, A Martins, BDA Freitas, C Matos, R Gouveia VII International Forum on Management, 2023 | | 2023 |
eSports marketing: sponsorship opportunities, threats and strategies BDA Freitas Seminar (Seminarian invited by the Universidade do Algarve), 2019 | | 2019 |
Os benefícios, riscos e estratégias do patrocínio de eSports BDA Freitas, RS Contreras-Espinosa, PÁP Correia Livro de Atas/Book of Proceedings: IX Postgraduate Conference ESGHT/ISCAL …, 2019 | | 2019 |
As estratégias e os efeitos do patrocínio de eSports BDA Freitas, RS Contreras-Espinosa, PÁP Correia IX Postgraduate Conference ESGHT & ISCAL 2018, 2018 | | 2018 |
A indústria dos eSports, as ameaças para os patrocinadores e as estratégias a implementar: uma revisão da literatura BDA Freitas, RS Contreras-Espinosa, PÁP Correia 2nd International Conference of Tourism and Creative Industries Academic …, 2018 | | 2018 |
As estratégias e os efeitos do patrocínio de eSports BDA Freitas, RS Contreras-Espinosa, PÁP Correia Book of Abstracts of the IX Postgraduate Conference ESGHT / ISCAL 2018, 49-50, 2018 | | 2018 |
The influence of cultural events organized by hotels in the selection of the establishment PÁP Correia, BDA Freitas Creative Industries Global Conference: Libro de Actas, 103-116, 2018 | | 2018 |