| Examining social media live stream’s influence on the consumer decision-making: A thematic analysis KA Fletcher, A Gbadamosi Electronic Commerce Research, 1-31, 2022 | 17 | 2022 |
| Social Media and Virtual Communities’ Role in the Consumer-Brand Relationship: An Online Investigation into the Development of Consumer Identity K Fletcher University of East London, 2018 | 4 | 2018 |
| Social Media Engagement: Reshaping the Consumption Patterns of Generation Y Caribbean and Latin American Consumers KAP Fletcher, CM Emmanuel-Stephen Media Influence: Breakthroughs in Research and Practice, 494-514, 2018 | 4 | 2018 |
| Exploring the role of religion in consumer decision-making processes: Perspectives on developing nations A Gbadamosi, KA Fletcher, K Sani, R Panditharathna, DJ Bamber Religion and Consumer Behaviour in Developing Nations, 76-115, 2021 | 3 | 2021 |
| Consumerism and consumer protection: A focus on young consumers A Gbadamosi, KA Fletcher, C Emmanuel-Stephen, IC Olutola Young Consumer Behaviour, 391-413, 2017 | 3 | 2017 |
| Marketing meal kits: from customer agency to corporate social responsibility J Moir, M Megheirkouni, KA Fletcher, A Oniga Academic Journal of International Economics and Management Research 4 (1), 22-33, 2023 | 1 | 2023 |
| The Empty Signifier in Ethnic Identity Negotiation: A Constructionist View of Identity OD Dachs, KA Fletcher Critical Perspectives on Diversity, Equity, and Inclusion in Marketing, 37-60, 2022 | | 2022 |
| Social Media Engagement KAP Fletcher, CM Emmanuel-Stephen | | 2016 |
