| Consumer Well‐Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda AD Roye, G Mohan International Journal of Consumer Studies 48 (5), e13084, 2024 | | 2024 |
| Transformative Transactions: Conceptualizing The Impact Of Digital Payment Proliferation On Consumer Well-Being In Subsistence Markets A Dev Roye, G Mohan American Marketing Association Summer Academic Conference 35, 338-341, 2024 | | 2024 |
| Market Positioning and Perception towards Maize Crush Cattle Feed with Special Reference to Krushidhan Farmer Producer Company, North Gujarat AD Roye, A Basu Perspectives in Marketing, Innovation and Strategy, 135-145, 2023 | | 2023 |
| Harnessing the power of Marketing at all levels: A synthesis of the Bottom of Pyramid and Subsistence Marketplaces approach to solve the wicked problems of Society AD Roye, G Mohan Advances in Consumer Research 51, 356-357, 2023 | | 2023 |
| Crowding Perceptions and Store Evaluation in Subsistence Marketplaces A Dev Roye, G Mohan Australia & New Zealand Marketing Academy conference, 100, 2023 | | 2023 |
| Human Crowding and Store Choice: The Role of Communal Orientations and Dense Social Networks in Subsistence Consumers AD Roye, G Mohan AIMS-International Conference, 2022 | | 2022 |
| Community Based Tourism and Assessing its Impact on Entrepreneurship Development: A Case Study on Mawlynnong in Meghalaya AD Roye, A Basu Bookwell Delhi, 2021 | | 2021 |
| Market Potential Study of Red Fleshed Jackfruit in Tumkur District of Karnataka R George, AD Roye | | 2021 |
Analjyoti BasuProfessor of Entrepreneurship and Management在 ediindia.org 的电子邮件经过验证
Analjyoti BasuProfessor of Entrepreneurship and Management在 ediindia.org 的电子邮件经过验证