Country equity and country branding: Problems and prospects N Papadopoulos, L Heslop Journal of brand management 9, 294-314, 2002 | 1394 | 2002 |
The influence of country image structure on consumer evaluations of foreign products M Laroche, N Papadopoulos, LA Heslop, M Mourali International Marketing Review 22 (1), 96-115, 2005 | 1190 | 2005 |
Product-country images: Impact and role in international marketing N Papadopoulos, LA Heslop Routledge, 2014 | 952 | 2014 |
Destination in a country image context J Nadeau, L Heslop, N O’Reilly, P Luk Annals of tourism Research 35 (1), 84-106, 2008 | 714 | 2008 |
Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysis M Wall, J Liefeld, LA Heslop Journal of the Academy of marketing Science 19, 105-113, 1991 | 583 | 1991 |
Consumer attitudes toward Canadian-made versus imported products M Wall, LA Heslop Journal of the Academy of Marketing Science 14, 27-36, 1986 | 534 | 1986 |
A comparative image analysis of domestic versus imported products N Papadopoulos, LA Heslop, G Bamossy International Journal of Research in Marketing 7 (4), 283-294, 1990 | 396 | 1990 |
“But who knows where or when”: Reflections on the images of countries and their products LA Heslop, N Papadopoulos Product-country images, 39-75, 2014 | 381 | 2014 |
National Stereotypes and Product Evaluations in a SocialistCountry N Papadopoulos, LA Heslop, J Beracs International Marketing Review 7 (1), 1990 | 362 | 1990 |
Effects of subcultural differences on country and product evaluations M Laroche FRSC, N Papadopoulos, L Heslop, J Bergeron Journal of Consumer Behaviour: An International Research Review 2 (3), 232-247, 2003 | 298 | 2003 |
Country equity and product-country images: state-of-the-art in research and implications N Papadopoulos, LA Heslop Handbook of research in international marketing, 402, 2003 | 264 | 2003 |
Reference prices and deception in newspaper advertising J Liefeld, LA Heslop Journal of Consumer Research 11 (4), 868-876, 1985 | 218 | 1985 |
Who controls the purse strings: A study of consumers' and retail buyers' reactions in an America's FTA environment LA Heslop, N Papadopoulos, M Dowdles, M Wall, D Compeau Journal of Business Research 57 (10), 1177-1188, 2004 | 216 | 2004 |
Modeling country image effects through an international crisis LA Heslop, IRR Lu, D Cray International Marketing Review 25 (4), 354-378, 2008 | 212 | 2008 |
An interregional and intercultural perspective on subcultural differences in product evaluations LA Heslop, N Papadopoulos, M Bourk Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 1998 | 189 | 1998 |
Development of a technology readiness assessment measure: The cloverleaf model of technology transfer LA Heslop, E McGregor, M Griffith The Journal of Technology Transfer 26 (4), 369-384, 2001 | 178 | 2001 |
“Consciousness” in energy conservation behavior: an exploratory study LA Heslop, L Moran, A Cousineau Journal of Consumer Research 8 (3), 299-305, 1981 | 144 | 1981 |
A cross-national and longitudinal study of product-country images with a focus on the US and Japan N Papadopoulos, LA Heslop, IKON Research Group Marketing Science Institute, 2000 | 140 | 2000 |
An Examination of the Status and Evolution of Country Image Research I Lu, L Heslop, R Thomas, E Kwan International Marketing Review 33 (6), 825-850, 2016 | 133 | 2016 |
Product and country images: Research and strategy N Papadopoulos, L Heslop Haworth, New York, 1993 | 112 | 1993 |