| Impact of digital marketing on consumer buying behaviour AK Pal, B Shukla Iconic research and engineering journals 3 (11), 209-220, 2020 | 24 | 2020 |
| Impact of digital marketing on youth with reference to Gorakhpur city MN Dubey, B Shukla Iconic Research And Engineering Journals 5 (1), 1-5, 2021 | 5 | 2021 |
| ESG Investment: The New Agenda of Sustainable Development — Mr. Ganesh Verma, Dr. Bharti Shukla G Verma, B Shukla INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY 5 (7), 11-15, 2021 | 5 | 2021 |
| A study on Employees Job Satisfaction in Retail Sector of Gorakhpur N Tripathi, B Shukla International Journal of Scientific Research and Review 7 (3), 2019 | 5 | 2019 |
| Employers' perception towards women employees in hospitality industry at Gorakhpur City (Uttar Pradesh, India) B Shukla International Journal of Knowledge Management in Tourism and Hospitality 2 …, 2019 | 5 | 2019 |
| Innovation in hospitality industry: a general overview B Shukla Iconic Research Engineering, 27-30, 2017 | 5 | 2017 |
| Critical Analysis of Factors Affecting Impulse Buying Behaviour among Consumers in Retail Sector special reference to Gorakhpur, Uttar Pradesh B Shukla International Journal of Research Culture Society 4 (4), 203-207, 2020 | 4 | 2020 |
| ASSESSING GLASS CEILING AND GENDER INEQUALITY FOR WOMEN EMPLOYEE IN SERVICE SECTOR U Agarwal, B Shukla, S Singh Sachetas 2 (2), 58-66, 2023 | 3 | 2023 |
| THE INFLUENCE OF INFORMATION SHARING THROUGH SOCIAL NETWORK SITES ON CONSUMERS’ATTITUDE DURING THE EPIDEMIC CRISIS OF COVID-19 G SINGH, B Shukla Sachetas 1 (3), 53-59, 2022 | 2 | 2022 |
| IMPULSE BUYING BEHAVIOUR OF CONSUMER IN RETAIL SECTOR WITH REFERENCE TO GORAKHPUR CITY MVD Dwivedi, B Shukla | 2 | 2020 |
| HOW WEBSITE QUALITY AFFECTS ONLINE IMPULSE BUYING WITH REFERENCE TO SALES PROMOTION STRATEGIES P Singh, B Shukla Sachetas 2 (3), 49-58, 2023 | 1 | 2023 |
| The Effect of Consumer-Centric Brand Equity Parameters on the Brand Loyalty of FMCG Consumers: A Study in Gorakhpur District, Uttar Pradesh D Pandey, B Shukla, A Agarwal IUP Journal of Brand Management 19 (1), 7-26, 2022 | 1 | 2022 |
| Credit Risk Management with Special Reference to Union Bank of India, Gorakhpur B Shukla, A Pandey Sachetas 1 (1), 10-16, 2022 | 1 | 2022 |
| Work Life Balance among Women Employees in Gorakhpur J Singh, DB Shukla IRE Journal 3 (11), 249-243, 2020 | 1 | 2020 |
| Reviewing the Impact Brand Centric Elements on Customer Satisfaction in the Indian FMCG Sector D Pandey, B Shukla, A Agarwal International Journal of Trend in Scientific Research and Development …, 2020 | 1 | 2020 |
| THE STATUS AND ROLE OF WOMEN IN UTTAR PRADESH B Shukla | 1 | 2016 |
| Influence of Social Media Marketing on Young Consume Buying Behavior N Tiwari, B Shukla, SN Singh Kala Sarovar 24 (4), 179-182, 0 | 1 | |
| A Study on Factors Affecting compulsive Buying Behavior of Credit Card Consumers with Reference to Gorakhpur City, Uttar Pradesh, India S KAKKAR, DRB SHUKLA | | 2023 |
| The Role of Job Satisfaction as Mediators Between Work-life Balance and Organizational Commitments Among Female Academicians P ARYA, DRB SHUKLA | | 2023 |
| PERCEPTION OF PROMOTION OPPORTUNITIES IN INSURANCE AND BANKING SECTORS; IMPACT OF GENDER AND WORK EXPERIENCE T Srivastava, B Shukla, S Singh Sachetas 1 (3), 68-77, 2022 | | 2022 |
Dr Sudhir Narayan SinghAssociate Professor & Head (Founder) Humanities & Social Science Department, MMMUT, Gorakhpur, Uttar在 mmmut.ac.in 的电子邮件经过验证
Dr Sudhir Narayan SinghAssociate Professor & Head (Founder) Humanities & Social Science Department, MMMUT, Gorakhpur, Uttar在 mmmut.ac.in 的电子邮件经过验证