| Customer engagement with tourism social media brands P Harrigan, U Evers, M Miles, T Daly Tourism management 59, 597-609, 2017 | 1087 | 2017 |
| Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent P Harrigan, U Evers, MP Miles, T Daly Journal of Business Research 88, 388-396, 2018 | 630 | 2018 |
| Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media J Weismueller, P Harrigan, S Wang, GN Soutar Australasian marketing journal 28 (4), 160-170, 2020 | 587 | 2020 |
| CRM to social CRM: the integration of new technologies into customer relationship management MM Choudhury, P Harrigan Journal of Strategic Marketing 22 (2), 149-176, 2014 | 402 | 2014 |
| Modelling CRM in a social media age P Harrigan, G Soutar, MM Choudhury, M Lowe Australasian Marketing Journal 23 (1), 27-37, 2015 | 256 | 2015 |
| Identifying influencers on social media P Harrigan, TM Daly, K Coussement, JA Lee, GN Soutar, U Evers International Journal of Information Management 56, 102246, 2021 | 230 | 2021 |
| Critical factors underpinning the e-CRM activities of SMEs P Harrigan, E Ramsey, P Ibbotson Journal of Marketing Management 27 (5-6), 503-529, 2011 | 218 | 2011 |
| Exploring entrepreneurial marketing M Miles, A Gilmore, P Harrigan, G Lewis, Z Sethna Journal of Strategic Marketing 23 (2), 94-111, 2015 | 214 | 2015 |
| Linking social media to customer relationship management (CRM): a qualitative study on SMEs S Guha, P Harrigan, G Soutar Journal of Small Business & Entrepreneurship 30 (3), 193-214, 2018 | 208 | 2018 |
| From e-CRM to s-CRM. Critical factors underpinning the social CRM activities of SMEs P Harrigan, M Miles Small Enterprise Research 21 (1), 99-116, 2014 | 193 | 2014 |
| How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education P Harrigan, B Hulbert Journal of marketing education 33 (3), 253-272, 2011 | 192 | 2011 |
| Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer V Wilk, GN Soutar, P Harrigan Qualitative Market Research: An International Journal 22 (2), 94-113, 2019 | 155 | 2019 |
| The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation SK Roy, G Singh, M Hope, B Nguyen, P Harrigan The Role of Smart Technologies in Decision Making, 114-147, 2022 | 146 | 2022 |
| Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach P Harrigan, E Ramsey, P Ibbotson Journal of Strategic Marketing 20 (2), 127-163, 2012 | 127 | 2012 |
| Capturing and co-creating student experiences in social media: A social identity theory perspective M Fujita, P Harrigan, GN Soutar Journal of Marketing Theory and Practice 26 (1-2), 55-71, 2018 | 125 | 2018 |
| The role of social media in the engagement and information processes of social CRM P Harrigan, MP Miles, Y Fang, SK Roy International Journal of Information Management 54, 102151, 2020 | 124 | 2020 |
| Marketing research on Mobile apps: past, present and future L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan Journal of the Academy of Marketing Science, 1-31, 2022 | 122 | 2022 |
| How trust leads to online purchase intention founded in perceived usefulness and peer communication M Harrigan, K Feddema, S Wang, P Harrigan, E Diot Journal of Consumer Behaviour 20 (5), 1297-1312, 2021 | 110 | 2021 |
| Investigating the e‐CRM activities of Irish SMEs P Harrigan, E Ramsey, P Ibbotson Journal of Small Business and Enterprise Development 16 (3), 443-465, 2009 | 102 | 2009 |
| Social media in politics: The ultimate voter engagement tool or simply an echo chamber? L Harris, P Harrigan Journal of Political Marketing 14 (3), 251-283, 2015 | 101 | 2015 |
Geoffrey SoutarEmeritus Professor of Marketing, University of Western Australia在 uwa.edu.au 的电子邮件经过验证
