What motivates consumers to buy organic foods? Results of an empirical study in the United States RR Gundala, A Singh Plos one 16 (9), e0257288, 2021 | 112 | 2021 |
Brand management in small and medium enterprise: Evidence from Dubai, UAE RR Gundala, H Khawaja Global journal of business research 8 (1), 27-38, 2013 | 63 | 2013 |
Leadership Style and Retail Store Performance-A Case Study of Discount Retail Chain A Mekraz, RR Gundala Journal of Business and Retail Management Research 10 (2), 2016 | 57 | 2016 |
Does gender moderate the purchase intention of organic foods? Theory of reasoned action RR Gundala, N Nawaz, RM Harindranath, K Boobalan, VK Gajenderan Heliyon 8 (9), 2022 | 44 | 2022 |
RETAIL STORE IMAGE: A STUDY OF THE CYPRUS CLOTHING INDUSTRY. RR Gundala International Journal of Management & Marketing Research (IJMMR) 3 (3), 67-81, 2010 | 36 | 2010 |
Culture and consumer behavior-a study of Trinidad & Tobago and Jamaica S Spiers, RR Gundala, M Singh International Journal of Marketing Studies 6 (4), 92, 2014 | 32 | 2014 |
Perceptions of Integrated Experiential Learning of Graduate Marketing Students RR Gundala, M Singh, TK Cochran Journal of the Scholarship of Teaching and Learning 18 (2), 74-89, 2018 | 20 | 2018 |
Role of simulations in student learning: a case study using marketing simulation RR Gundala, M Singh Journal of Educational Research and Innovation 5 (2), 2, 2016 | 18 | 2016 |
Brand switching behavior in Indian wireless telecom service market UV Rao, P VCSMR, RR Gundala Journal of Marketing Management 4 (2), 100-109, 2016 | 11 | 2016 |
Student perceptions on live-case projects: Undergraduate marketing research. RR Gundala, M Singh, A Baldwin International Journal of Teaching and Learning in Higher Education 26 (2 …, 2014 | 11 | 2014 |
The textbook dilemma: Digital or print? Evidence from a selected US university K Chavali, RR Gundala TEM Journal 11 (1), 242, 2022 | 10 | 2022 |
Motivating Hospitality Industry Employees: A Study of Cyprus RR Kaithapalli, Madhavi Latha, & Gundala International Journal of Excellence in Tourism, Hospitality and Catering 2 …, 2009 | 8 | 2009 |
Ethical aspects in the advertising of fairness creams RR Gundala, K Chavali IUP Journal of Marketing Management, IV (4), 60-69, 2005 | 8 | 2005 |
Linking scholarly activities and the mission of a polytechnic university: UW-Stout as an emerging research institute C Bomar, CM Lume, S Wynn, F Fanta, E Brey, D Budd, G Neidmyer, ... Menomonie, WI: University of Wisconsin-Stout, 2014 | 7 | 2014 |
Does gender moderate the purchase intention of organic foods? Theory of reasoned action. Heliyon, 8 (9), e10478 RR Gundala, N Nawaz, H RM, K Boobalan, VK Gajenderan | 6 | 2022 |
Do Loyalty Schemes Really Create Loyalty? Evidence from Trinidad’s Supermarket Retail Sector R Gundala, Raghava Rao & Gomez The International Journal of Business, Marketing, and Decision Sciences 5 (2 …, 2012 | 3* | 2012 |
Impact of consumer consumption adjustments on habits and purchase behavior during COVID-19 S Qaiser, MA Bashir, MS Ramish, J Ansari, R Gundala, ... Cogent Business & Management 10 (3), 2265077, 2023 | 2 | 2023 |
Glocalization of consumers in the Caribbean: A case study of Trinidad and Tobago F Nicholas, RR Gundala Global Observations of the Influence of Culture on Consumer Buying Behavior …, 2018 | 2 | 2018 |
The Perceived Effects of Graduate Business Education on Personal and Professional Development: An Empirical Study. H Daniel, F Nicholas, K Chavali, RR Gundala TEM Journal 12 (1), 2023 | | 2023 |
An empirical examination of the link between CSR and consumer purchase behaviour A Singh, RR Gundala, S Singh International Journal of Services Technology and Management 28 (5-6), 316-334, 2023 | | 2023 |