Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression SA Spiller, GJ Fitzsimons, JG Lynch Jr, GH McClelland Journal of Marketing Research 50 (2), 277-288, 2013 | 1886 | 2013 |
A generalizable scale of propensity to plan: the long and the short of planning for time and for money JG Lynch Jr, RG Netemeyer, SA Spiller, A Zammit Journal of Consumer Research 37 (1), 108-128, 2010 | 333 | 2010 |
Opportunity cost consideration SA Spiller Journal of Consumer Research 38 (4), 595-610, 2011 | 316 | 2011 |
Median Splits, Type II Errors, and False-Positive Consumer Psychology: Don’t Fight the Power GH McClelland, JG Lynch, Jr., JR Irwin, SA Spiller, GJ Fitzsimons Journal of Consumer Psychology 25 (4), 679-689, 2015 | 174 | 2015 |
Too much of a good thing: The benefits of implementation intentions depend on the number of goals AN Dalton, SA Spiller Journal of Consumer Research 39 (3), 600-614, 2012 | 151 | 2012 |
On consumer beliefs about quality and taste SA Spiller, L Belogolova Journal of Consumer Research 43 (6), 970-991, 2017 | 117 | 2017 |
Consumer decisions with artificially intelligent voice assistants BGC Dellaert, SB Shu, TA Arentze, T Baker, K Diehl, B Donkers, NJ Fast, ... Marketing Letters 31, 335-347, 2020 | 94 | 2020 |
The Cambridge handbook of consumer psychology C Lamberton, DD Rucker, SA Spiller Cambridge university press, 2023 | 52 | 2023 |
The Elasticity of Preferences D Simon, SA Spiller Psychological science 27 (12), 1588-1599, 2016 | 51 | 2016 |
Millennial-Style Learning: Search Intensity, Decision Making, and Information Sharing BI Carlin, L Jiang, SA Spiller Management Science 64 (7), 3313-3330, 2018 | 48* | 2018 |
Opportunity cost neglect attenuates the effect of choices on preferences AE Greenberg, SA Spiller Psychological Science 27 (1), 103-113, 2016 | 38 | 2016 |
Consumer Planning and Underestimation of Time and Money Spent on Projects SA Spiller, JG Lynch Jr working paper, Fuqua School of Business, Duke University, 2010 | 24* | 2010 |
Judgments Based on Stocks and Flows: Different Presentations of the Same Data Can Lead to Opposing Inferences SA Spiller, N Reinholtz, SJ Maglio Management Science 66 (5), 2213-2231, 2020 | 22 | 2020 |
A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events DG Mick, SA Spiller, AJ Baglioni Journal of Business Research 65 (7), 1051-1059, 2012 | 22 | 2012 |
Opportunity Cost Neglect and Consideration in the Domain of Time SA Spiller Current Opinion in Psychology 26, 98-102, 2019 | 21 | 2019 |
Stocks, flows, and risk response to pandemic data. N Reinholtz, SJ Maglio, SA Spiller Journal of Experimental Psychology: Applied 27 (4), 657, 2021 | 16 | 2021 |
How Does the Perceived Value of a Medium of Exchange Depend on its Set of Possible Uses? SA Spiller, D Ariely Organizational Behavior and Human Decision Processes 161, 188-200, 2020 | 9* | 2020 |
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences AE Greenberg, HE Hershfield, SB Shu, SA Spiller Journal of Marketing Research 60 (6), 1052-1070, 2023 | 8* | 2023 |
Resource slack: A theory of perceived supply and demand JG Lynch, S Spiller, G Zauberman NA-Advances in Consumer Research 43, 74-9, 2015 | 7* | 2015 |
Commentaries on “Abductive Theory Construction” F Kardes, E Fischer, S Spiller, A Labroo, M Bublitz, L Peracchio, J Huber Journal of Consumer Psychology 32 (1), 194-207, 2022 | 4* | 2022 |