| Evaluation and decision-making in social media marketing BJ Keegan, J Rowley Management Decision 55 (1), 15-31, 2017 | 328 | 2017 |
| Place and Destination Branding: a Review and Conceptual Mapping of the Domain S Hanna, J Rowley, BJ Keegan European Management Review, 2020 | 99 | 2020 |
| Understanding sporting social media brand communities, place and social capital: A netnography of football fans A Fenton, BJ Keegan, KD Parry Communication & Sport 11 (2), 313-333, 2023 | 65 | 2023 |
| Marketing Agency-Client Relationships: Towards A Research Agenda BJ Keegan, J Rowley, J Tonge European Journal of Marketing 51 (7/8), 2017 | 57 | 2017 |
| Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing BJ Keegan, AI Canhoto, DA Yen Industrial Marketing Management 100, 36-48, 2022 | 37 | 2022 |
| An overview of systematic literature reviews in social media marketing J Rowley, BJ Keegan Journal of Information Science 46 (6), 725-738, 2020 | 32 | 2020 |
| Social Media Marketing Strategy in English Football Clubs J McCarthy, J Rowley, BJ Keegan Soccer and Society, 2022 | 30 | 2022 |
| Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective BJ Keegan, D Dennehy, P Naudé Information Systems Frontiers, 2022 | 26 | 2022 |
| Instagram’s ‘Fitspiration’ Trend and Its Effect on Young Women’s Self-Esteem D Goldstraw, BJ Keegan 29th Bled eConference, 2016 | 25 | 2016 |
| A mixed-methods exploration of virtual reality as a tool to promote green exercise G Calogiuri, BJ Keegan, SL Birkheim, T Rydgren, O Flaten, F Fröhlich, ... Scientific Reports, 2022 | 12 | 2022 |
| Making digital literacy a success in taught marketing courses R Johnson, D Edmundson-Bird, BJ Keegan Enhancing Learning in the Social Sciences 4 (2), 2012 | 12 | 2012 |
| Keeping up with digital transformation in place branding research. BJ Keegan A research agenda for place branding, 2021 | 9* | 2021 |
| Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector BJ Keegan, L Smorthit The SAGE Handbook of Marketing Ethics, 2020 | 9* | 2020 |
| Snakes and ladders: Unpacking the personalisation-privacy Paradox in the context of AI-Enabled personalisation in the physical Retail Environment AI Canhoto, BJ Keegan, M Ryzhikh Information Systems Frontiers, 1-20, 2023 | 8 | 2023 |
| On your marks, headset, go! Understanding the building blocks of metaverse realms BJ Keegan, IP McCarthy, J Kietzmann, AI Canhoto Business Horizons 67 (1), 107-119, 2024 | 7 | 2024 |
| Digital placemaking, health & wellbeing and nature-based solutions: A systematic review and practice model MJF de Osso Fuentes, BJ Keegan, MV Jones, T MacIntyre Urban Forestry & Urban Greening, 127796, 2023 | 6 | 2023 |
| Are you local? The challenges of local search engine optimisation strategies BJ Keegan, J Taylor Journal of Digital & Social Media Marketing 7 (3), 270-280, 2019 | 6 | 2019 |
| The use of Facebook in the recruitment of foster carers: a dialogic analysis R Stringfellow, BJ Keegan, J Rowley Journal of Public Affairs, 2019 | 4 | 2019 |
| Looking back, Going forward: the role and nature of systematic literature reviews in digital marketing: a meta-analysis J Rowley, BJ Keegan Academy of Marketing, 2017 | 3 | 2017 |
| Co-creation in Social Media Marketing Strategy: Re-evaluating the Agency-Client Relationship, An Extended Abstract BJ Keegan, J Rowley Marketing at the Confluence between Entertainment and Analytics, 1331-1335, 2017 | 3 | 2017 |
Ana Isabel CanhotoUniversity of Sussex在 sussex.ac.uk 的电子邮件经过验证
