Public relations and the practice of paid content: Practical, theoretical propositions and ethical implications T Lahav, D Zimand-Sheiner Public Relations Review 42 (3), 395-401, 2016 | 54 | 2016 |
To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination D Zimand-Sheiner, O Kol, S Frydman, S Levy International Journal of Environmental Research and Public Health 18 (24), 12894, 2021 | 35 | 2021 |
Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel D Zimand-Sheiner, T Ryan, SM Kip, T Lahav Journal of Business Research, 608-619, 2020 | 35 | 2020 |
It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts D Zimand-Sheiner, O Kol, S Levy Journal of Research in Interactive Marketing, 2021 | 34 | 2021 |
Disruptions of Account Planning in the Digital Age D Zimand-Sheiner, A Earon Marketing Intelligence and Planning 37 (2), 126-136, 2019 | 21 | 2019 |
Exploring negative spillover effects on stakeholders: A case study on social media talk about crisis in the food industry using data mining D Zimand-Sheiner, S Levy, E Eckhaus Sustainability 13 (19), 10845, 2021 | 13 | 2021 |
A (local) apple a day: pandemic-induced changes in local food buying, a generational cohort perspective O Kol, D Zimand-Sheiner, S Levy | 10 | 2023 |
Managing marketing communications: Customer-initiated contact on Israeli Facebook brand pages D Zimand Sheiner, T Lahav Qualitative market research 23 (3), 363-379, 2020 | 10 | 2020 |
Israeli media reality vs. consumer attitudes: TV viewers’ ethical perceptions and attitudes towards regulation of embedded paid content D Zimand-Sheiner, T Lahav Israel Affairs 25 (1), 165-184, 2019 | 8 | 2019 |
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19 D Zimand-Sheiner, O Kol, S Levy Electronic Commerce Research, 2022 | 7 | 2022 |
Plain old Bess in a different dress? Disruptions of public relations in the digital age D Zimand-Sheiner, T Lahav Public Relations Review 48 (5), 102250, 2022 | 5 | 2022 |
Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values O Kol, D Zimand-Sheiner, S Levy British Food Journal, 2024 | 2 | 2024 |
The exodus myth in commercial advertisements in Israeli secular and religious printed press 1948–2008 D Zimand-Sheiner, Y Limor Israel Affairs 23 (5), 808-827, 2017 | 2 | 2017 |
Planning Facebook message strategy and creative appeal for effective ad engagement–an exploratory study D Zimand Sheiner, O Kol, S Levy Marketing Intelligence & Planning, 2024 | | 2024 |
A tale of two paths to vaccine acceptance: self-interest and collective interest effect, mediated by institutional trust, and moderated by gender O Kol, D Zimand-Sheiner, S Levy Humanities and Social Sciences Communications 11 (1), 1-8, 2024 | | 2024 |
BUYING DIRECTLY FROM FARMERS: SUSTAINABLE BEHAVIORS AND CONSUMPTION VALUES O Kol, D Zimand-Sheiner, S Levy 16th Annual Conference of the EuroMed Academy of Business, 2023 | | 2023 |
When Bad News Became Good News-Factors Predicting Gen Z’s Decline in Purchase Intentions after Receiving Negative Environmental Information-Fashion Brand Shein As a Case Study D Zimand-sheiner, S Lissitsa XX ISA World Congress of Sociology (June 25-July 1, 2023), 2023 | | 2023 |
A NEW GRID IN TOWN? NEW PERSPECTIVE ON SOCIAL MEDIA ADVERTISING MESSAGE STRATEGY AND CREATIVE APPEALS–EXPLORATORY RESEARCH D Zimand-Sheiner, O Kol, S Levy American Academy of Advertising. Conference. Proceedings (Online), 35-35, 2023 | | 2023 |
Disruption of Public Relations in the Digital Age D Zimand-Sheiner, T Lahav Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
Managing marketing communications D Zimand Sheiner, T Lahav Qualitative Market Research: An International Journal 23 (3), 363-379, 2020 | | 2020 |