| Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility L Nafees, CM Cook, AN Nikolov, JE Stoddard Digital Business 1 (2), 100008, 2021 | 141 | 2021 |
| The impact of voluntary sustainability reporting on firm value: Insights from signaling theory W Friske, SA Hoelscher, AN Nikolov Journal of the Academy of Marketing Science 51 (2), 372-392, 2023 | 58 | 2023 |
| Marketing experience of CEOs and corporate social performance S Janani, RM Christopher, AN Nikolov, MA Wiles Journal of the Academy of Marketing Science 50 (3), 460-481, 2022 | 29 | 2022 |
| CSR reporting practices: An integrative model and analysis W Friske, AN Nikolov, P Hoang Journal of Marketing Theory and Practice 28 (2), 138-155, 2020 | 23 | 2020 |
| Managerial short-termism: An integrative perspective AN Nikolov Journal of marketing Theory and Practice 26 (3), 260-279, 2018 | 23 | 2018 |
| I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES Y He, JF Alexander, A Nikolov, RA Chen Marketing Education Review 33 (3), 178-189, 2023 | 11 | 2023 |
| Does family involvement matter post IPO? Adding value through advertising in family firms AN Nikolov, Y Wen Journal of Family Business Management 8 (3), 218-234, 2018 | 7 | 2018 |
| Internet killed the radio star? AN Nikolov, Y Andonova, Y He Journal of Marketing Communications 29 (1), 82-95, 2023 | 3 | 2023 |
| Family influence, advertising, and R&D: Implications for firm performance AN Nikolov Journal of Global Business Insights 2 (2), 65-80, 2017 | 3 | 2017 |
| Making the grade: An analysis of sustainability reporting standards and Global Reporting Initiative adherence ratings W Friske, AN Nikolov, T Morgan Corporate Social Responsibility and Environmental Management 31 (3), 2098-2108, 2024 | 2 | 2024 |
| Consumer Values: A Hidden Motivator of Private Label Consumption AN Nikolov, B Gustafson Advances in National Brand and Private Label Marketing: Seventh …, 2020 | 1 | 2020 |
| The Limits of Mimetic Isomorphism: Emerging Market Service Providers Entering Triad Markets SM Widmier, AN Nikolov, LE Brouthers, E O’Donnell Journal of International Marketing 32 (2), 1-11, 2024 | | 2024 |
| MARKETING STUDENTS KNOW ANALYTICS IS IMPORTANT, BUT WHY DO THEY NOT ENROLL? Y He, J Alexander, R Chen, A Nikolov ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS, 54, 2022 | | 2022 |
| Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer A Nikolov, P Peev, M Miletkov Journal of Global Scholars of Marketing Science, 1-18, 2021 | | 2021 |
| Internet Killed the Radio Star? An Abstract Y He, A Nikolov Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| IT Investments and Myopic Behavior in Firms A Bharadwaj, A Nikolov, S Bharadwaj | | 2015 |
| Digital Business L Nafees, CM Cook, AN Nikolov, JE Stoddard | | |
Wesley FriskeMissouri State University在 MissouriState.edu 的电子邮件经过验证
