| Effect of service quality on visitor satisfaction, destination image and destination loyalty–practical, theoretical and policy implications to avitourism NS Govindarajo, MHS Khen International Journal of Culture, Tourism and Hospitality Research 14 (1 …, 2020 | 67 | 2020 |
| Instrument development" intention to stay instrument"(ISI) DM Kumar, NS Govindarajo Asian Social Science 10 (12), 149, 2014 | 44 | 2014 |
| Why workers disengage? Factors from “Head” or “Heart” to be tagged on? NS Govindarajo, D Kumar M, S Sri Ramulu Asian Social Science 10 (17), 108-119, 2014 | 22 | 2014 |
| The impact of organisational silence on job stress, organisational commitment and intention to leave among expatriate employees D Kumar, PN Alagappar, N Govindarajo Australian Journal of Basic and Applied Sciences 9 (29), 1-8, 2015 | 21 | 2015 |
| Instrument development “intention to stay instrument”(ISI) D Kumar M, NS Govindarajo Asian Social Science 10 (12), 1-21, 2014 | 15 | 2014 |
| Way to measure the concept precarious working conditions in oil palm plantations D Kumar M, NA Ismail, NS Govindarajo Asian Social Science 10 (21), 1-10, 2014 | 14 | 2014 |
| Industry 4.0 and business policy development: Strategic imperatives for SME performance NS Govindarajo, D Kumar, E Shaikh, M Kumar, P Kumar Etikonomi 20 (2), 239-258, 2021 | 13 | 2021 |
| Instrument Development:“Intention to Leave Instrument”(ILI) MD Kumar, NS Govindarajo Middle-East Journal of Scientific Research 21 (3), 509-517, 2014 | 13 | 2014 |
| Malaysian Y Generation consumer research: Does gender and technology literacy affirmative towards e-commerce activities K Dileep Journal of Economics and Behavioral Studies 6 (12), 906-918, 2014 | 12* | 2014 |
| Identifying, Categorizing and setting variables on ergonomics issues in oil palm plantations NS Govindarajo, DM Kumar, SS Ramulu Asian Social Science 10 (16), 113, 2014 | 11 | 2014 |
| Malaysian Consumer Research: Does Computer Literacy Affirmative towards E-commerce Activities? D Kumar, NS Govindarajo Journal of economics and behavioral studies 7 (1 (J)), 50-63, 2015 | 10 | 2015 |
| Does Y Generation Managers Attributes is Associated with Technology Adoption Behavior? N Normala, D Kumar Information Management and Business Review 5 (6), 292-299, 2013 | 10 | 2013 |
| Theory of Reasoned Action and Citizen's Voting Behaviour. DK Mohanachandran, NS Govindarajo Pertanika Journal of Social Sciences & Humanities 28 (1), 2020 | 9 | 2020 |
| How to combat attrition? Case study on a Malaysian educational institution NS Govindarajo, DM Kumar International Journal of Business and Behavioral Sciences 2 (8), 24-33, 2012 | 8 | 2012 |
| Smart university and artificial intelligence DK Mohanachandran, CT Yap, Z Ismaili, NS Govindarajo The Fourth Industrial Revolution: Implementation of Artificial Intelligence …, 2021 | 5 | 2021 |
| Indicative variables of attrition: Application of Delphi Technique D Kumar M, NS Govindarajo La Pensee Journal 75 (12), 184-201, 2013 | 5 | 2013 |
| The impact of service quality on customer satisfaction in four-or five-stars hotel in Klang valley LY Cheng, NS Govindarajo Qualitative and Quantitative Research Review 5 (2), 80-109, 2020 | 4 | 2020 |
| Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic K Moorthy, AA Kamarudin, NS Govindarajo, LC Ting A New Era of Consumer Behavior-In and Beyond the Pandemic, 2022 | 3 | 2022 |
| Predicted Role of Integrated Marketing Communication on Malaysian SME’S Business Performance DK Mohanachandran, S Kumari, P Sachdeva, NS Govindarajo, M Kumar International Conference on Business and Technology, 1056-1069, 2022 | 2 | 2022 |
| Factors of Purchase Intention Toward Social Commerce Among Young Generation in Malaysia A En, N Govindarajo, M Dileep Proceedings of the 1st International Conference on Law, Social Science …, 2021 | 2 | 2021 |
