| Brand trust and brand loyalty: A moderation and mediation perspective SKS Shin, FE Amenuvor, R Basilisco, K Owusu-Antwi Current Journal of Applied Science and Technology, 2019 | 191 | 2019 |
| Examining the relationship between customer bonding, customer participation, and customer satisfaction HT Yi, CK Yeo, FE Amenuvor, H Boateng Journal of Retailing and Consumer Services 62, 102598, 2021 | 83 | 2021 |
| The impact of entrepreneurial orientation on new product creativity, competitive advantage and new product performance in smes: The moderating role of corporate life cycle HT Yi, FE Amenuvor, H Boateng Sustainability 13 (6), 3586, 2021 | 41 | 2021 |
| Effects of sales-related capabilities of personal selling organizations on individual sales capability, sales behaviors and sales performance in cosmetics personal selling channels HT Yi, YB Cha, FE Amenuvor Sustainability 13 (7), 3937, 2021 | 35 | 2021 |
| The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy K Mensah, FE Amenuvor Journal of Financial Services Marketing 27 (3), 190-205, 2022 | 26 | 2022 |
| Formal salesforce control mechanisms and behavioral outcomes KS Shin, FE Amenuvor, H Boateng, R Basilisco Marketing Intelligence & Planning 39 (7), 924-943, 2021 | 21 | 2021 |
| Salesforce output control and customer-oriented selling behaviours FE Amenuvor, R Basilisco, H Boateng, KS Shin, D Im, K Owusu-Antwi Marketing Intelligence & Planning 40 (3), 344-357, 2022 | 20 | 2022 |
| Customer Experience and behavioral intentions: The mediating role of customer perceived value FE Amenuvor, K Owusu-Antwi, R Basilisco, B Seong-Chan International Journal of Scientific Research and Management (IJSRM) 7 (10 …, 2019 | 18 | 2019 |
| Green Purchase Behavior: the Predictive Roles of Consumer SelfDetermination, Perceived Customer Effectiveness and Perceived Price. FE Amenuvor, K Owusu-Antwi, SC Bae, KSS Sean, R Basilisco International Journal of Scientific Research and Management (IJSRM), 2019 | 17 | 2019 |
| Investigating the relationship between control mechanisms, trust and channel outcomes in franchise systems HT Yi, FE Amenuvor, CK Yeo Journal of Distribution Science 17 (9), 67-81, 2019 | 14 | 2019 |
| The Effect of Pre-purchase WOM Seeking Behavior on WOM Intention FE Amenuvor, HT Lee Journal of Marketing Studies 28 (2), 15-30, 2020 | 13 | 2020 |
| Exploring customer stewardship behaviors in service firms H Boateng, FE Amenuvor, DR Adam, GC Agbemabiese, RE Hinson European Business Review 34 (4), 541-555, 2022 | 12 | 2022 |
| The effect of door-to-door salespeople’s individual sales capabilities on selling behavior and performance: the moderating effect of competitive intensity HT Yi, FE Amenuvor Sustainability 14 (6), 3327, 2022 | 12 | 2022 |
| Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry FE Amenuvor, HT Yi, H Boateng Asia Pacific Journal of Marketing and Logistics 34 (4), 800-816, 2022 | 10 | 2022 |
| Antecedents of adaptive selling behaviour: a study of the Korean cosmetic industry FE Amenuvor, HT Yi, H Boateng Asia Pacific Journal of Marketing and Logistics 34 (4), 688-706, 2022 | 9 | 2022 |
| Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit FE Amenuvor, K Mensah, A Nkukpornu, H Boateng, F Akasreku, ... Marketing Intelligence & Planning 41 (3), 375-390, 2023 | 7 | 2023 |
| Internal marketing and salespeople's out-of-role behaviour: The mediating role of job satisfaction HT Yi, Y Cho, FE Amenuvor European Research on Management and Business Economics 29 (2), 100216, 2023 | 6 | 2023 |
| Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective FE Amenuvor, F Akasreku, KA Mensah Marketing Intelligence & Planning 41 (7), 903-922, 2023 | 4 | 2023 |
| Understanding the Metaverse: A Review of Virtual Worlds and Augmented Reality Environments K Owusu-Antwi, FE Amenuvor Current Journal of Applied Science and Technology 42 (23), 42-48, 2023 | 4 | 2023 |
| Celebrity Self-disclosure and Social Cohesion: Perspectives from Ghanaian Instagram Users R Basilisco, FE Amenuvor, K Owusu-Antwi, CJ Hyeok Current Journal of Applied Science and Technology 38 (5), 1-19, 2019 | 4 | 2019 |
Ho-Taek Yi, 이호택계명대학교 경영학과 교수在 kmu.ac.kr 的电子邮件经过验证
