Exploring language effects in ethnic advertising: A sociolinguistic perspective S Koslow, PN Shamdasani, EE Touchstone Journal of Consumer Research 20 (4), 575-585, 1994 | 443 | 1994 |
The linguistic servicescape: Speaking their language may not be enough EE Touchstone, S Koslow, PN Shamdasani, S D'Alessandro Journal of Business Research 72, 147-157, 2017 | 55 | 2017 |
Image and reality: banking in Los Angeles RB Kaplan, EE Touchstone, CL Hagstrom Text & Talk 15 (4), 427-456, 1995 | 20 | 1995 |
‘Home, sweet casa’–access to home loans in Los Angeles: A critique of English and Spanish home loan brochures EE Touchstone, RB Kaplan, CL Hagstrom Walter de Gruyter, Berlin/New York 15 (3), 329-350, 1996 | 13 | 1996 |
Spanish language billboard advertising in the US: are there effects on Anglos? 1 EE Touchstone, PM Homer, S Koslow Writing Business, 257-272, 2014 | 7 | 2014 |
Language services planning in the banking industry: An example of unplanned language policy EE Touchstone University of Southern California, 1996 | 5 | 1996 |
Case: BSIS Visit as a Catalyst for Student-Led Sustainable Impact EE Touchstone BSIS: A decade of impact, 90-94, 2022 | | 2022 |
Non-Native Writer (NNW) English Texts versus Native Writer (NW) English Texts: Differences in Intelligibility among Chinese Students A Hilmarsson-Dunn, EE Touchstone English Teaching in China (ETiC) etic.xjtlu.edu.cn, 21-26, 2015 | | 2015 |
Comparing the symbolic and informational effects of language use in ethnic targeted communications strategies EE Touchstone, S Koslow, P Shamdasani Advances in Consumer Research 26, 267, 1999 | | 1999 |
The Creation of an Underclass: A Critical Analysis of California Teacher Education Programs with an Emphasis on Deaf Teacher Education EE Touchstone, M Youmans Teacher Education Quarterly, 113-128, 1995 | | 1995 |